Devin Custalow

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Client Strategy Lead (Account Director)

CleverFunnel

Sep 2024 - Apr 2025 (8 months)

• Directed key accounts as a liaison between brands and agency teams, converting customer needs into integrated retail, digital commerce, and product marketing plans that informed business strategy and drove client success. • Achieved 12% QoQ revenue growth and strengthened the agency's value proposition by prospecting expansion and optimization opportunities, deploying AI solutions, and reallocating resources in alignment with priority KPIs. • Drove internal transformation with an entrepreneurial mindset, overhauling Asana workflows and introducing Agile project management methodologies, resulting in more than 30% reduction of delivery timelines and improved cross-functional team alignment in a fast-paced environment. • Developed be

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Enterprise Account Manager, SaaS

Publicis (Profitero)

May 2022 - Apr 2024 (2 years)

• Managed a portfolio of more than a dozen global clients valued at $5.8M, using Profitero's e-commerce optimization software to drive growth for notable CPG and technology brands including Disney, Google, and 3M. • Selected to lead at-risk accounts, combining adaptive written and verbal communication skills with advanced technical support and product knowledge to eliminate renewal hurdles and reduce churn by nearly 45% YoY. • Owned end-to-end contract lifecycle management from onboarding through renewals, leveraging Salesforce and HubSpot to optimize pipeline tracking, streamline customer communication, and achieve expansion, retention, and NPS targets. Increased average ARR by over 20% and converted almost 50% of renewals into multi-

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Senior Media Manager

Harmelin Media Agency

Jun 2021 - Feb 2022 (9 months)

• Managed more than $1.5M in cross-channel media planning for enterprise clients, including Hyatt and Regions Bank, combining actionable analytics with detail-oriented execution to reduce CPM by up to 13% across platforms. • Aligned internal teams and vendors on positioning, timing, and messaging that adapted to trend forecasting and real-time consumer behavior to optimize campaign performance across traditional and digital marketing channels.

Senior Account Manager, Luxury

The Realreal

Jun 2019 - Nov 2019 (6 months)

• Advised priority high-value consignors on data-driven resale and merchandising strategies to maximize returns and inform business objectives, resulting in nearly 15% quarterly regional growth in an emerging market. • Improved the customer journey by troubleshooting operational inefficiencies and implementing seller-driven feedback, decreasing resolution timelines and reducing support tickets by nearly 35%.

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Senior Media Strategist

Fendi

Feb 2019 - May 2019 (4 months)

• Led advertising strategy and account management for the Americas, translating initiatives from Fendi headquarters into CRM-backed lifecycle marketing campaigns that retained brand identity compliance and drove expansion. • Achieved 5: 1 ROAS on paid search campaigns by localizing global media strategies to resonate with regional consumer behavior, strengthening brand affinity and customer engagement across priority international markets.

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Senior Media Manager, Strategy

Dentsu Aegis (Burberry)

Oct 2016 - Jan 2019 (2 years 4 months)

• Served as the agency's strategic planning lead for Burberry's global rebranding transformation. Utilized consumer insights, competitive research, and market analysis to deliver compelling media, retail, and e-commerce strategies that supported the deployment of the new brand identity across more than twenty countries. • Sustained post-rebrand engagement through complementary media plans, resulting in a 24% increase in qualified customer base and notable growth across all social media platforms in the following quarter. • Managed project timelines, multimillion-dollar budgets, internal and client-side teams, and media vendors to launch international campaigns that consistently exceeded key performance metrics and industry benchmarks.

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