Destini Copp
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Founder, Creator’s MBA® & HobbyScool® | 47K+ Newsletter Subscribers | Helping Digital Product Creators Build Predictable Revenue | Podcast Host | MBA Professor
Georgia, United States
Résumé
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Founder & CEOHobbyScoolJan 2022 - Current (4 years 9 months)HobbyScool is a virtual creative education platform hosting 12 themed summits and workshops annually — connecting makers, hobbyists, and creative learners with expert-led instruction across art, crafting, journaling, home décor, and more.
Our reach:
38,000+ engaged email subscribers
10,000–20,000 attendees per event
12 virtual events annually
Seasonal themes spanning the full year
What we do:
Produce high-quality multi-day virtual summits featuring 20+ expert instructors
Build and grow a highly engaged audience of creative consumers
Partner with craft, art, and creative brands through annual sponsorship programs that deliver consistent, year-round visibility — not one-off promotions- Founder & CEODestini Copp LLCJan 2018 - Current (8 years 9 months)I help digital product creators build businesses that run on predictable, rinse-and-repeat systems — so revenue flows consistently without relying on hustle, live launches, or the algorithm.
The Creator's MBA Ecosystem includes:
Creator's MBA Show — weekly strategy for digital product entrepreneurs (top-rated, 260+ episodes)
Creator's MBA Newsletter — 5-minute weekly playbook trusted by 9,000+ business owners
Creator's MBA Mastermind — a mastermind with live workshops, AI tools, and growth systems
Newsletter Profit Club — membership for creators monetizing their email newsletters
Creator's MBA Boardroom — a free Skool community for advanced digital product creators and online business owners
HelloCon - Associate Vice Chancellor for Academic Affairs-OnlineSouth UniversityJan 2005 - May 2021 (16 years 5 months)
- Director, Data Product ManagementBellSouthOct 1998 - Dec 2003 (5 years 3 months)
Education
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- Bachelor’s Degree, AccountingWilbur O and Ann Powers College of Business at Clemson University
- Doctorate of Business Administration, MarketingArgosy University
- MBA, MarketingKeller Graduate School of Management of DeVry University
Projects (professional or personal)
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Publications
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- DLaunch Your Online Course Business in 90 Days or LessDestini Copp LLC MayLaunch your online course business in 90 days or less is a step-by-step guide on how to build your online course business. If you’re a freelancer, coach, teacher, or an expert in your field, or you simply have knowledge that you want to share with the world, creating an online course or membership will transform your life.
Before you spend thousands of dollars creating a product that hasn’t been tested and validated, with this book, you’ll learn how to set up your future online course business for success. You can do this all within 90 days with minimal investment. - BDestini Copp: College Professor to Online EntrepreneurBillion Success AprEntrepreneur interview series
- 222 Entrepreneurs Explain How They Grow Their BusinessesScaling a business requires considerable effort, support from the right team and several other factors. Long-term thinking will help remind you of your why and motivate you to go for it. In today’s world of dishonest businesspeople, credibility will enhance your customer retention rate and facilitate the growth of your business.
We asked entrepreneurs and business owners how they grow their businesses and here are the insightful responses.
#5 Automation - Automation has helped me grow my business. For example, having a relevant lead magnet on the front page of my website with an automated nurture sequence to take ideal customers through the buyer’s journey has been a lifesaver. It allows me to help more people than I c