Results-driven Senior Product and UI/UX Designer with over 7 years of experience in leading design strategy, building scalable design systems, and delivering high-impact digital products for Fortune Magazine brands, enterprise platforms, and high-growth startups. Led the UI/UX direction for Fortune Magazine (NYC), collaborating directly with C-suite executives, VPs of Product, and Directors of Product to shape ad architecture, subscription strategy, and editorial experience across Fortune.com's global digital properties. Skilled in translating complex business objectives into data-informed, user-centered experiences across web, mobile, and connected TV platforms. Dedicated to fostering design excellence, conducting client discovery, and embedding user-centered design principles into organisational culture.