Dennis adolfo ormeño garcia

Digital Analytics Consultant

Multiplica

Oct 2022 - Oct 2024 (2 years 1 month)

- Clients: Sura, Banmédica, Transbank, Liberty Latin America. - Led CRO and digital analytics projects in key sectors such as private health insurance, banking, e-commerce, and telecommunications. - Increased conversion rates by an average of 25% through A/B testing and multivariate experiments using Google Optimize, Adobe Target, and VWO in sectors such as banking and e-commerce. - Developed custom dashboards in Looker Studio and Power BI, providing real-time analytics to improve conversion rates. - Promoted the adoption of a digital analytics culture, educating teams on best practices for measurement and analysis of user behavior. - Implemented advanced measurement strategies with Google Analytics 4, Firebase, and Adobe Analytics, optimiz

Digital Analytics Consultant

Multiplica

Jan 2022 - Jan 2024 (2 years 1 month)

Lideré proyectos de CRO y analítica digital en sectores clave como seguros de salud privada, banca, comercio electrónico, y telecomunicaciones. Incrementé las tasas de conversión en un 25% en promedio mediante la ejecución de pruebas A/B y experimentos multivariables usando Google Optimize, Adobe Target, y VWO en sectores clave como banca y comercio electrónico. Desarrollé dashboards personalizados en Looker Studio y Power BI, proporcionando análisis en tiempo real para mejorar las tasas de conversión. Promoví la adopción de cultura de analítica digital, educando equipos en las mejores prácticas para la medición y análisis del comportamiento del usuario. Implementé estrategias avanzadas de medición con Google Analytics 4, Firebase, y Adobe

Analytics Specialist

Solera

Mar 2021 - Oct 2022 (1 year 8 months)

- Clients: Movistar, BCP, Diners, Grupo Romero, Clínica San Pablo, Interbank. - Fully integrated digital analytics using tools like Google Analytics, Google Tag Manager, Firebase, Hotjar, and BigQuery Cloud in web projects and mobile apps (iOS and Android). - I implemented A/B experiments to improve purchase conversion within an ecommerce, creating sliders, redesigning checkouts, and reducing purchase steps. - Measured user behavior in mobile apps, implementing a custom tagging plan and validating the conversion funnel with clients, in collaboration with native developers. - Developed custom dashboards using DataStudio, MySQL, and custom solutions with PHP, Node.js, and React, optimizing data collection and visualization for each product. -

Especialista en Analítica Digital

Solera Mobile

Jan 2021 - Jan 2022 (1 year 1 month)

Realicé la integración completa de analítica digital con herramientas como Google Analytics, Google Tag Manager, Firebase, Hotjar, y BigQuery Cloud en proyectos web y aplicaciones móviles (iOS y Android). Realicé experimentos A/B para mejorar la conversión de compra dentro de un ecommerce, creación de sliders, rediseño de checkout, reducción de pasos de compra. Medí el comportamiento del usuario en apps móviles, implementando un plan de tageo personalizado y validando el funnel de conversión con los clientes, en colaboración con desarrolladores nativos. Desarrollé dashboards personalizados utilizando DataStudio, MySQL, y soluciones propias con PHP, Node.js, y React, optimizando la recolección y visualización de datos para cada producto. Imp

Full Stack Developer

ICPNA

Nov 2018 - Jan 2021 (2 years 3 months)

- Optimized CRM Dynamics 365 to meet the needs of the commercial department, increasing productivity. - Led the development of landing pages connected to CRM Dynamics 365, resulting in a 30% increase in lead conversion and workflow efficiency. - Automated workflows by integrating email marketing platforms, the web, and CRM Dynamics 365, improving operational efficiency. - Developed a leads dashboard in Power BI, optimizing digital campaign tracking and facilitating decision-making for the commercial department. - Created digital games and optimized web platforms for events and fairs using JavaScript, improving the user experience by 50%.

Desarrollador Full Stack

ICPNA

Jan 2018 - Jan 2021 (3 years 1 month)

Optimicé el CRM Dynamics 365 adaptándolo a las necesidades del área comercial, aumentando la productividad. Lideré el desarrollo de landing pages interconectadas con CRM Dynamics 365, lo que resultó en un aumento del 30% en la conversión de leads y en la eficiencia de los flujos de trabajo automatizados. Automaticé flujos de trabajo integrando plataformas de email marketing, web, y CRM Dynamics 365, mejorando la eficiencia operativa. Desarrollé un dashboard de leads en Power BI, optimizando el seguimiento de campañas digitales y facilitando la toma de decisiones para el área comercial. Implementé juegos digitales y optimicé plataformas web para eventos y ferias, utilizando tecnologías como JavaScript, lo que mejoró la experiencia del usuari

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Customer Experience Analyst

SCC Entel

Nov 2016 - Oct 2018 (2 years)

- Created and developed the SMART system for managing evaluations and personnel control, used by the Quality, Operations, and Customer Experience departments. - Migrated VBA Macro tools to a LAMP server, creating an optimized application with real-time integration with SQL and automatic backups. - Prepared performance reports for the Quality, Operations, and Customer Experience departments. - Conducted statistical analyses using regression models, correspondence analysis, and factor analysis to identify key service evaluation attributes. - Technologies used: VBA Excel, PHP, MySQL, SQL, JavaScript, JQuery, Bootstrap, SPSS, R.

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Maintenance Contracts Analyst

Divemotor Daimler AG y Chrysler LLC

Apr 2016 - Oct 2016 (7 months)

- Calculated and optimized maintenance contract rates for fleets, controlling costs at preventive, corrective, and full service levels using VBA in Excel. - Implemented the Weibull model in R to estimate changes in critical spare parts, improving reliability and replacement predictions. - Analyzed performance indicators to ensure that maintenance costs did not exceed monthly invoicing. - Prepared reports on the consumption of spare parts, lubricants, and materials, optimizing resource management in maintenance contracts.

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Analista de Experiencia al Cliente

SCC, Servicios de Call Center del Peru

Jan 2016 - Jan 2018 (2 years 1 month)

Creé y desarrollé el sistema SMART para la gestión de evaluaciones y control de personal, utilizado en las áreas de Calidad, Operaciones, y Experiencia al Cliente. Migré herramientas en VBA Macros a un servidor LAMP, creando una aplicación optimizada con integración en tiempo real con SQL y backups automáticos. Elaboré reportes de indicadores para las áreas de Calidad, Operaciones, y Experiencia al Cliente. Realicé análisis estadísticos mediante modelos de regresión, análisis de correspondencia y factorial, identificando atributos clave en la evaluación de servicios. Tecnologías usadas: VBA Excel, PHP, MySQL, SQL, JavaScript, JQuery, Bootstrap, SPSS, R.

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Digital Analyst

Central Media SAC

Jan 2015 - Jul 2015 (7 months)

- Prepared daily, weekly, and monthly performance reports for various brands, monitoring results with Google Analytics. - Configured events and goals in Google Analytics by inserting code into websites and landing pages. - Programmed and optimized the website Barrington.com.pe, creating sections for products and trending models. - Handled analysis tools such as Data Studio, SuperMetrics, Social Bakers, and Quantico Trends

Sales Advisor (FFVV)

Claro peru

Mar 2011 - Aug 2014 (3 years 6 months)

- Maintained direct communication with clients to close sales effectively. - Monitored daily sales performance and ensured targets were met. - Developed and executed email marketing campaigns to engage clients. - Created a landing page integrated with traffic generated from Facebook Ads campaigns, automatically delivering client responses through background processes in the application. - Conducted credit evaluations for clients in postpaid campaign processes.

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Analista de Contratos de Mantenimiento

DIVEMOTOR, DAIMLER AG Y CHRYSLER LLC

Elaboré reportes de desempeño diarios, semanales y mensuales para diversas marcas, monitoreando el rendimiento con Google Analytics. Configuré eventos y objetivos en Google Analytics mediante la inserción de código en sitios web y landing pages. Programé y optimicé el sitio web Barrington.com.pe, creando secciones para productos y modelos en tendencia. Manejo de herramientas de análisis como Data Studio, SuperMetrics, Social Bakers, y Quantico Trends.

Dennis adolfo ormeño garcia

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