D

Deniss

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Daugavpils, Latvia

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Résumé


Jobs verified_user 0% verified
  • V
    Performance Marketing Manager
    Vivid Money
    Mar 2025 - Jul 2025 (5 months)
    Set, achieved, and optimized key performance indicators (CPA, CAC) for Paid Search campaigns to support company growth and long-term objectives. Developed and implemented comprehensive Paid Search strategies tailored to company goals and adapted for local markets across multiple countries. Lowered CAC for branded traffic by 56%, reducing CPA from €87 to €38 and delivering €63k in monthly savings on an ongoing basis. Revamped account structure for European markets. Most notably, reduced CAC for the DE campaign from €884 to €786, saving €14k per month and enabling 2.2x more onboardings due to improved campaign efficiency. Planned, launched, and continuously optimized campaigns on Google Ads and Microsoft Ads platforms. Tested and adopted new
  • O
    Paid Search Manager
    OMETRY (Incl. Slingshot, Involved Media, Revelation Digital Agencies)
    Sep 2021 - Apr 2024 (2 years 8 months)
    Drove targeted traffic and conversions by developing and executing PPC campaigns on Google Ads and Microsoft Ads platforms for diverse PPC agencies. Reduced CPA for large home improvement client by 52% through strategic planning and execution. Achieved significant performance improvement for largest steel producer in Australia by achieving 730% increase in lead volume with 86.66% decrease in CPA in year-over-year data comparison. Analysed campaign data consistently to spot trends, gain insights, and pinpoint areas for enhancement. Conducted keyword research to identify high-performing keywords and optimized campaigns for maximum ROI. Developed and enhanced engaging ad copy tailored to specific target audiences. Performed A/B testing experim
  • R
    Freelance PPC Specialist
    Rampiq, IBX Digital, Dawson Digital
    May 2021 - Aug 2022 (1 year 4 months)
    Increased leads by +80% and decreased CPA by 75% for B2B Industrial Computers company in US. Improved ad coverage with impression volume +221% for Auto Tinting business in US. Stayed updated on industry trends and best practices in PPC advertising and incorporated new techniques and technologies into campaigns.
  • Klook
    PPC Specialist, Growth Marketing
    Klook
    Jan 2020 - Jan 2021 (1 year 1 month)
    Enhanced targeting precision, increased ad visibility, and improved ROI for digital advertising campaigns by conducting paid keyword discovery, expansion, and optimisation. Assisted in building, optimising, and automating product feed for SA360 in EMEA and APAC region. Tracked, reported, and analyzed website analytics alongside PPC initiatives and campaigns. Managed campaign expenses, ensured budget adherence, estimated monthly costs, and reconciled discrepancies. Optimized copy and landing pages for paid search engine marketing campaigns, leveraging professional expertise.
  • A
    PPC Specialist for Google
    AccentureCognizant
    Sep 2018 - Dec 2019 (1 year 4 months)
    Developed Google Sheet script to reduce working on Google clients' cases by roughly 15%. Identified and executed opportunities for SEA campaign improvement to enhance ad performance and increase click-through rates. Presented optimization proposals to account managers and clients, providing data-driven insights, actionable recommendations, and clear explanations. Fostered strong relationships with key stakeholders to facilitate the achievement of both short- and long-term strategic business objectives. Ensured continual delivery of top-tier quality suitable for Fortune 500 company's clientele.
Education verified_user 0% verified
  • D
    Postgraduate Diploma in Digital Marketing
    Digital Marketing Institute – Dublin, Ireland
    Dec 2018 - Nov 2019 (1 year)
  • F
    Bachelor Diploma in Business Administration
    Fontys International Business School – Venlo, Netherlands
    Sep 2011 - Jul 2015 (3 years 11 months)
  • D
    Digital Marketer: From Beginner to Professional
    License №ИМ-53-2017.021
  • G
    Google Tag Manager for Beginners
  • I
    Introduction to SQL
  • G
    Google Ads Measurement Certification
  • S
    Shopping Ads Certification
  • G
    Google Ads Search Certification
  • G
    Google Ads Display Qualification
  • G
    Google Analytics Individual Qualification