Delhia Lizbeth Gonzalez Rodriguez

Marketing Manager

Luca

Jan 2025 - Current (1 year 10 months)

At Luca, I serve as Marketing Manager, driving the marketing strategy focused on adoption, positioning, and commercial growth. My work centers on translating product value into clear, actionable messaging for school leaders and educators, and on executing campaigns and content that support understanding, interest, and conversion across different stages of the funnel.

I have developed sales enablement materials and product communication assets to ensure narrative consistency and strengthen the commercial team's performance in conversations with schools. I also coordinate multichannel campaigns and editorial calendars that integrate content, social media, and direct communication, aligning teams such as Product, Customer Experience

Marketing Sales Support and Events Manager

AMCO

Jan 2022 - Jan 2025 (3 years 1 month)

At Amco, I lead the Marketing Sales Support and Events departments for Mexico, LATAM and Brazil, overseeing training, customer support and pedagogical operations with an annual budget of over 17M MXN. I manage a team of 24 people (6 of them based in São Paulo) and have built a cross-functional structure that aligns customer success, commercial strategy and service efficiency.

One of my core contributions has been leading a client engagement strategy that doubled participation in our events since 2022, surpassing 25,000 annual attendees. These events not only reinforce brand loyalty but also deliver business results: attendees are 3x more likely to renew services, and 50% of prospects convert after joining our flagship event.

Events Manager

AMCO

Jan 2016 - Jan 2021 (5 years 1 month)

As Events Manager, I designed and executed Amco's International event strategy. I coordinated over 40 events annually - including virtual, hybrid and on-site formats across LatAm (Mexico, Brazil, Chile, Guatemala, Colombia, Hong Kong, Italy, US, Canada).

Through creative programming and targeted promotion, I helped double client participation year over year. I managed a +10M MXN annual budget and positioned events as a strategic growth and retention tool.

Marketing Coordinator

AMCO

Jan 2012 - Jan 2016 (4 years 1 month)

I was responsible for brand positioning, product campaigns, internal and external communications, and cross-channel messaging. I built and led a communications team focused on digital content, corporate storytelling and campaign planning – creating assets that supported commercial and academic goals.

Marketing & Communications Coordinator

Peter Piper Pizza

Jan 2011 - Jan 2012 (1 year 1 month)

At Peter Piper Pizza, I implemented U.S. corporate marketing campaigns across 11 Mexican branches. I localized messaging, managed local media, coordinated in-store activations, and led staff training to ensure brand consistency and engagement.

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Commercial & Marketing Coordinator

Grupo LEER

Jan 2009 - Jan 2011 (2 years 1 month)

At Grupo LEER, I developed the brand relaunch strategy, introduced new product lines, and built the CRM structure. I also designed the commercial strategy and incentive plans, and managed agency partnerships for national bids.

Marketing Assistant

Arriva Hospitality Group

Jan 2007 - Jan 2009 (2 years 1 month)

I managed internal communications, ad production and brand integration across five hotel brands - including franchises like Staybridge Suites and Vista. I supported marketing efforts for new property launches and cross-brand campaigns.

Delhia Lizbeth Gonzalez Rodriguez

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Delhia Lizbeth Gonzalez Rodriguez

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