DEEPTI SINGH

Sr. Manager- Category Lead

Myntra

Nov 2024 - Current (1 year 7 months)

1 . Develop and execute category strategies to drive growth and profitability for the home segment, ensuring alignment with Myntra's overall business objectives. 2. Build and manage strong relationships with brands and vendors to curate a competitive and high-quality product assortment. 3. Reaching out to new vendors, sourcing the optimum buy-in & attending national & international trade fairs & events. 4. Create buy-in for the product vision both internally & with key external partners achieving the sales for the month/quarter 5. Plan and execute pricing, promotions, and merchandising strategies to enhance sales and customer engagement 6. Leverage data analytics to monitor category performance, identify trends, and make informed decisions

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Sr. Manager- E-commerce

Simpli-Home (North America)

Dec 2021 - Sep 2024 (2 years 10 months)

1 . Strategize, lead & deliver accurate sales forecasting with business plans consistently achieving 99% to targets. 2. Nurtured national key accounts of Wayfair, Home Depot, Overstock, Ashley, Bed Bath and Beyond, Walmart, Best Buy, Kohls, Lowes. generating revenue of $USD 32 M (266cr INR). 3. Drive the business & market share growing top key accounts. Achieved YOY ~29% growth. 4. Being SPOC, managed all online activity in relation to traffic acquisition, sales, conversion, budget & ROI. 5. Lead analysis of sales data to garner key insights that can help drive business decisions and ensure growth plans remain consistent with annual goals; make necessary recommendations on course adjustments as needed. 6. Managing engagement and business pa

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Manager- E-commerce

Manyavar & Mohey

Oct 2019 - Nov 2021 (2 years 2 months)

1 . Responsible to build, manage & grow Men's, Women's & Kids ethnic wear for Marketplace as well as Outright segment of Manyavar Group's E-Commerce business (30 Cr) in India. 2. Managing Topline & Bottomline sales, owning complete P&L, GMV, ASP, Returns, Conversion, Margins, and Reconciliations. 3. Managing pricing strategy, demand prediction, quality, product assortment, sku's growth plan & fill rates. 4. Preparing budget & sales plan, buying plan, promotional strategies to drive category growth & sell through. 5. Negotiating best possible terms with partners- Margins, Mark up support & onboarding new potential clients. 6. Responsible for merchandising, photoshoot, product assortment, Inventory planning for pre-season & in season. 7. Resp

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Sr. Buyer & Merchandiser

Fabfurnish.com Jabong.com

Apr 2013 - Mar 2016 (3 years)

1. Building the brand from scratch – Introduce, negotiate with E-commerce platforms, manage all online activity in relation to traffic acquisition, sales & conversion, achieving the YOY growth (35%) generating revenue of 15 Cr. 2. Developing strategic thinking for growing the brand's online space, negotiating the channel margins, devising the monthly demand plan, understanding the key business drivers & managing channel forecasts. 3. Leveraging cross-selling opportunities between Modern Trade and e-commerce 4. Creating Go to Market strategy and innovation, preparing models with customer segmentation & leveraging cross-selling opportunities between Modern Trade and e-commerce 5. Aligning with the e-commerce partners and preparing a Joint Bus

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Retail Merchandiser & Buyer

Address-Home

Jan 2012 - Apr 2013 (1 year 4 months)

1. Reaching out to new vendors, attending trade fairs & events to stay abreast with latest trends in the market 2. Sourcing for new products in the sub-categories, sampling & quality check before on-boarding the new vendors, negotiating with the vendors for the margins & the MOQ. 3. Catalogue selection & pricing for offline and online segments. 4. Coordinating with the existing vendors for re-ordering, new products, deals, promotions and payments. 5. Visiting the competitive stores & own stores on a regular basis & implementing the VM standards. 6. Planning for discounts & implementation of the same for offline and online segments. 7. Coordinating with the designing, production, visual merchandiser, warehouse, operations & the stores team f

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Retail Operations Intern

Pantaloons Retail

May 2011 - Jun 2011 (2 months)

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