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Deepika M

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Chennai, Tamil Nadu, India

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  • D
    Digital Marketing Lead
    DMaD Internet
    Jan 2023 - Current (3 years 10 months)
    Lead digital marketing initiatives for international and US-based clients across diverse industries by developing integrated marketing strategies that improve online visibility, customer acquisition, lead generation, and business growth.

    Key Responsibilities
    • Develop and execute end-to-end digital marketing strategies aligned with client business objectives.
    • Manage integrated campaigns across SEO, GEO, AEO, SEM, Google Ads, Display & Video 360 (DV360), Meta Ads, LinkedIn Ads, email marketing, and social media.
    • Conduct technical SEO audits, keyword research, competitor analysis, and content optimization to improve organic search performance.
    • Plan, execute, and optimize paid media campaigns to maximize co
  • Ziffity solutions
    Senior Digital Marketing Specialist
    Ziffity solutions
    Jan 2022 - Jan 2023 (1 year 1 month)
    Managed digital marketing campaigns for US-based clients, supporting customer acquisition, brand awareness, and lead generation through integrated marketing initiatives.

    Key Responsibilities
    • Managed SEO strategies for enterprise websites.
    • Executed Google Ads, Meta Ads, and LinkedIn advertising campaigns.
    • Planned and implemented email marketing campaigns using HubSpot CRM.
    • Developed audience segmentation and lead nurturing workflows.
    • Optimized landing pages to improve conversion performance.
    • Conducted keyword research, technical SEO audits, and competitor analysis.
    • Built campaign performance dashboards using GA4 and Looker Studio.
    • Collaborated with sales and business teams to
  • C
    Senior Digital Marketing Executive
    Contus – MirrorFly
    Jan 2021 - Jan 2022 (1 year 1 month)
    Managed digital marketing initiatives for MirrorFly, a SaaS communication platform, with a focus on organic growth, customer acquisition, and product visibility.

    Key Responsibilities
    • Developed and executed SEO strategies for SaaS products.
    • Performed technical SEO audits and website optimization.
    • Conducted keyword research and content strategy planning.
    • Collaborated with product, development, and content teams to improve website performance.
    • Monitored website performance using Google Analytics and Search Console.
    • Supported inbound marketing initiatives through organic content optimization.
    • Identified growth opportunities using marketing analytics and user behavior insights.
  • C
    SEO Analyst to Team Lead
    Cube45 Ecommerce Services Pvt Ltd
    Jan 2016 - Jan 2021 (5 years 1 month)
    Promoted from SEO Analyst to Team Lead based on consistent performance, leadership, and project delivery excellence.

    Key Responsibilities
    • Managed SEO strategies for more than 20 client websites across multiple industries.
    • Led a multidisciplinary team of approximately 50 professionals across SEO, content, design, paid media, and client servicing.
    • Planned project execution, delegated responsibilities, and ensured timely delivery of client campaigns.
    • Conducted client meetings to understand business objectives and define digital marketing strategies.
    • Mentored junior team members and supported performance improvement initiatives.
    • Worked closely with cross-functional teams to improve campaign q