Debra Szumylo

Debra Szumylo

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Building Organizations That Work Better for the People Inside Them | Internal Comms | Employee Experience | Customer Experience
Minnesota, United States

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Résumé


Jobs verified_user 0% verified
  • Elite Technology
    Sr Manager, Customer and Employee Experience
    Elite Technology
    Jun 2015 - Feb 2026 (10 years 9 months)
    Led CX/EX and internal communications strategy for a 300+ employee B2B SaaS organization, translating data, VoC insights, and customer research into executive narratives and frontline messaging that drove alignment and decision‑making.

    Directed end‑to‑end Customer and Employee Experience strategy, including journey mapping, feedback loops, and engagement programs, strengthening customer retention by 8–12% and lifting health scores YoY.

    Led company‑wide engagement and culture assessments, delivering targeted communication and change initiatives that increased leadership trust scores by 10–15% YoY and reduced disengagement signals across two consecutive survey cycles.

    Built and scaled a bi‑annual VoC program w
  • Synchrony Financial formerly GE Capital Retail Bank
    Advertising Marketing and Branding Manager
    Synchrony Financial formerly GE Capital Retail Bank
    Jul 2013 - Jun 2015 (2 years)
    Led integrated messaging and brand strategies that increased market impact by 15%; built B2B and consumer-forward go-to-market programs with strong stakeholder management across legal and senior leadership.

    Analyzed Voice of Customer (VoC) feedback to refine messaging frameworks and improve satisfaction across B2B client segments.
  • Deluxe
    Customer Experience Design Manager/Marketing Communications Manager
    Deluxe
    Sep 1999 - Apr 2013 (13 years 8 months)
    Designed and launched a company-wide CX program for financial services clients; built turnkey solutions that increased client loyalty by 18% and established KPI frameworks to measure program impact.

    Conducted ethnographic research and CX maturity trend analysis to evolve service models and inform CX strategy for enterprise clients.

    Led large-scale customer and internal events (250–500 attendees); managed marketing campaigns, product launches, and cross-functional brand alignment initiatives.
  • Cuningham Group
    Marketing Manager
    Cuningham Group
    Aug 1995 - Sep 1999 (4 years 2 months)
Education verified_user 0% verified
  • St Cloud State University
    BS, Communications
    St Cloud State University
  • W
    Change Management Foundation certification, Change Management
    Watermark LearningEducate
    Jul 2026
Projects (professional or personal) verified_user 0% verified