ACCOUNT MANAGER | SENIOR DIGITAL MARKETING PROJECT MANAGER (Hybrid
Ironworks (Caterpillar in-house creative agency)
Jul 2021 - Jan 2025 (3 years 7 months)
• Strategy/planning and management of large-scale marketing automation and media projects. • Collaboration with enterprise Business Units in the design, build, execution, and maintenance of multi-touch digital marketing campaigns. • Heavy focus on strategic development, marketing automation implementation, social media planning/executing, website development, and digital advertising. • Created project budgets and timelines, SOW's and creative/technical briefs. • Monitored program progress and budget to present status reports to the client with recommendations including data and analytics to improve performance. • Managed the coordination of communication between marketing and creative team members so that there is clarity of purpose a