Augusta Addy

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Founder

Ayo

Jan 2026 - Current (7 months)

Ayo is a ticketed live-streaming platform for African artists and creative groups. It gives performers a direct, recurring revenue channel — allowing them to monetize their audience through premium live digital experiences, regardless of where their fans are located. I founded Ayo to solve a real gap: African artists have growing global audiences but lack the infrastructure to earn directly from them. Ayo bridges that — giving creatives the tools to host, sell, and deliver live performances online, with control over their pricing, content, and audience relationship. Ayo sits at the intersection of the creator economy and live entertainment, and is part of the broader ecosystem I'm building to give African talent the infrastructure, visibi

Founder

ManajaAI

Jan 2026 - Current (7 months)

Manaja AI is a document platform built for African creatives — helping musicians, photographers, videographers, and content creators generate professional contracts, invoices, and proposals in seconds. As Founder, I lead product vision and market development across Ghana, Nigeria, and Senegal. Manaja solves the paperwork problem that costs African creatives deals, money, and professional standing. With Manaja, talent gets protected and paid — no developer needed. Built by Lupandu.

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Founder & Speaker

She Speaks Boldly

Mar 2025 - Current (1 year 5 months)

She Speaks Boldly is a platform and community for women ready to own their voice, command every room, and communicate with confidence and impact. As Founder, I build the community, create and deliver coaching programs, and speak at conferences, corporate events, and community gatherings across Africa. Focus areas: • Executive presence and leadership communication • Public speaking and storytelling • Confidence and influence for professional women • Negotiation and persuasive communication She Speaks Boldly exists because brilliant ideas go unheard when they aren't delivered with confidence, clarity, and conviction. I'm here to change that.

Chief Executive Officer & Co-founder

BoostMate

Aug 2023 - Current (3 years)

BoostMate is Africa's first hybrid youth activation platform — giving brands the infrastructure to recruit, brief, and deploy verified youth ambassadors ("Boosters") across social media campaigns and physical activations, with real-time task verification, performance analytics, and automated payouts. As Co-Founder & CEO, I lead strategy, partnerships, fundraising, and expansion across West Africa. Key milestones: • 3,000+ active Boosters across Ghana and Senegal • GHS 85,000+ paid out to young creators • 100+ brand campaigns executed • Expanded from Ghana into Senegal • Featured in Disrupt Africa and Techparley Africa • Incubated through MEST Africa (2023) BoostMate is building the infrastructure for the next generation of African market

Chief Executive Officer /Co-founder

BoostMate

Aug 2023 - Current (3 years)

As the CEO of BoostMate, I provide strategic direction, vision, and leadership to drive business growth and operational excellence. Key responsibilities and achievements include: *Overseeing all aspects of business operations, including finance, sales, marketing, and human resources. Developing and executing the company's long-term growth strategy. *Leading a high-performing executive team and fostering a culture of collaboration, innovation, and accountability. Establishing strategic partnerships and alliances to expand market reach and drive new business opportunities. *Implementing streamlined operational processes, resulting in increased efficiency and cost savings. Building and nurturing relationships with key stakeholders, inc

Experience Lead

Heny

Jan 2022 - Dec 2023 (2 years)

Heny is a platform designed to help people discover things to do and places to experience across Ghana. As Experience Lead, I managed the onboarding and ongoing support of both Curators and end users, building the relationships that kept the platform's content ecosystem healthy. I worked closely with the tech team to contribute UX feedback and product suggestions, helped identify partnership opportunities between curators and experience providers, and supported daily operations and sales to drive revenue and user satisfaction.

Operations Manager

Keynect Global

Oct 2021 - Current (4 years 10 months)

Keynect Global is an international business development firm connecting people and organizations across borders. As Operations Manager, I oversaw project execution and resource coordination across multiple client engagements, maintaining communication between field teams and leadership to reduce delays and improve delivery. I managed vendor and supplier relationships, handled logistics planning, and supported the development of personnel readiness systems for time-sensitive operational roles.

Project Intern Lead

Keynect Global

Aug 2021 - Dec 2021 (5 months)

An early internship where I contributed across several operational and digital functions. I supported social media content and graphic design work, collaborated on an HTML website build for group activities, and assisted with administrative coordination including scheduling and concierge support. This role introduced me to the rhythms of client-facing work and cross-functional team operations.

Chief Operations Officer

Heny

Feb 2021 - Dec 2021 (11 months)

As Chief Operations Officer at Heny, I was responsible for the overall operational health of the business. I oversaw day-to-day processes, improved operational systems and best practices, and helped ensure the organization remained legally compliant. I maintained client and vendor relationships that were central to the business, and introduced process improvements that reduced complexity and processing time across key workflows.

Customer Service Support Specialist

ABELWAY TECHNOLOGIES LTD

Aug 2020 - Nov 2020 (4 months)

Assisting in the collection of data. Data entry into system platform customer support as a call agent in regards data collection for clients

Freelance Researcher

University of Ghana

Aug 2019 - Jul 2023 (4 years)

Conducted freelance research at the University of Ghana, gathering and organizing information across various study topics. I collaborated with a leadership team to define research questions and select appropriate data collection methods, then carried out experiments and documented findings to support knowledge-building and contribute to meaningful research outputs.

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Freelance Researcher

Sociology Department University of Ghana

Aug 2019 - Jul 2023 (4 years)

*Gathered and organized information for research purposes. *Performed research into study topics to increase knowledge and to provide valuable contributions. *Collaborated with leadership team to identify relevant questions and determine best methods of collection. *Performed experiments and research and documented findings.

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Freelance Designer- Graphics & UI

Jan 2018 - Jul 2023 (5 years 7 months)

Over five years of freelance creative work spanning graphic design, UI design, and digital content production. I designed social media content for marketing campaigns, created infographics and web platform interfaces, produced print materials including brochures, banners, and signage, and handled live streaming production using OBS and Vmix. This period sharpened my eye for visual communication and gave me a strong foundation in brand storytelling — skills that continue to inform how I build and position the ventures I lead today.

Teaching Assistant

University of Ghana

Aug 2017 - Aug 2018 (1 year 1 month)

Responsibilities- *Assisted in research work and data collection *Offered constructive feedback based on student performance *Organized and wrote reports on departmental seminars *Assisted departmental faculty with teaching undergraduate courses *Delivered personalized educational, behavioral and emotional support to individual students to enable positive learning outcomes.

Group Manager

NKYINKYIM BAND

Oct 2016 - Aug 2019 (2 years 11 months)

Responsibilities- • Developed contacts with relevant individuals and organizations. • Grew band awareness through a social media platform. • Managed business and financial affairs of the band. • In charge of operations in the Band . • Created publications for the band such as brochures, flyers, and logos. • Scheduled and coordinated bands performances and interviews

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Group Manager

Nkyinkyim Productions

Oct 2016 - Aug 2019 (2 years 11 months)

Responsibilities- • Developed contacts with relevant individuals and organizations. • Grew band awareness through a social media platform. • Managed business and financial affairs of the band. • In charge of operations in the Band . • Created publications for the band such as brochures, flyers, and logos. • Scheduled and coordinated bands performances and interviews

Administrative Assistant

Volta River Authority

Jun 2015 - Jul 2015 (2 months)

Responsibilities- • Wrote memos on staff meetings • Researched and prepared handouts to be used for staff meetings • Managed the front desk by scheduling appointments and answering telephone calls from trainees

Human Resources Assistant

Volta River Authority

Jun 2014 - Aug 2014 (3 months)

Responsibilities- • Constructed a Microsoft Excel Database with company documents which established simple document retrieval • Assisted in other administrative duties which included in the filing of corporate documents and writing minutes of staff meetings

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