Daniella Guerrero Marketing & Content Strategist

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Social Media | Freelancer

May 2018 - Current (8 years 6 months)

Social Media | Freelancer

Social Media Manager

Convierte Más

Jan 2025 - Mar 2026 (1 year 3 months)

- Led organic content strategy for brands within the ecosystem, including Vilma Núñez, translating broader launch strategy into actionable plans for social media
- Designed and adjusted content strategies based on audience, channel, launch stage, and lead generation goals
- Coordinated and supervised an internal team made up of a content creator, designer, video editor, and community manager to ensure aligned and timely execution
- Tracked key metrics, especially leads, to optimize content, decisions, and execution during launches
- Managed organic strategy before, during, and after each launch, while also maintaining the brands’ always-on organic strategy
In one launch, supervised two teams and contributed to gener

Social Media Manager

ADS Factory

Apr 2023 - Dec 2024 (1 year 9 months)

- Developed and executed content strategies for multiple client launches, adapting messaging and formats according to brand, audience, and lead-generation goals
- Combined strategy and hands-on execution in high-demand environments, managing multiple accounts and campaigns in parallel
Worked directly with clients to translate requirements, align messaging, and follow up on execution throughout launches
- Coordinated deliverables, timelines, and content assets to ensure continuity, organization, and compliance across active campaigns
- Monitored key launch metrics, with a focus on leads and organic content performance

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PROJECT MANAGER

Taikin Restaurant

Jan 2022 - Jan 2023 (1 year 1 month)

As a Project Manager at Gourmarketing for Taikin Restaurant, I led and coordinated team processes, effectively assigning tasks to ensure the successful execution of the brand setup. My responsibilities included copywriting for email marketing campaigns and overseeing the fulfillment of tasks within stipulated timelines. I proactively detected failures and communicated them to the Social Media team and management, fostering a collaborative environment. Additionally, I proposed innovative ideas applicable to campaigns, content, and other marketing spaces, ensuring that all strategies and products aligned with the brand's identity, audience, and goals. While my primary focus was on strategic direction, I also utilized my skills in Adobe Photos

SOCIAL MEDIA MANAGER

Gourmarketing

Jan 2020 - Jan 2022 (2 years 1 month)

●Create, organize and schedule weekly content
●Coordinate Instagram strategies
●Copywriting for email marketing campaigns
●Customer Support
●Perform monthly analysis of metrics and based on the results adjust the necessary changes in the strategy
●Development of tactics to improve retention, loyalty, and engagement so that users stay active
●Creation of influencer marketing campaigns

Daniella Guerrero

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Daniella Guerrero

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