Brad Ober

Director of Partner Experience

Pattern

Aug 2025 - Current (1 year)

• Lead the onboarding process for new brands entering the Pattern ecosystem, leveraging advanced systems, data analytics, and AI-driven insights to ensure seamless integration and alignment with brand objectives across marketplaces such as Amazon, Walmart, and others. • Oversee onboarding into new international marketplaces (Europe, Asia, and beyond), using technology and operational frameworks to simplify regulatory, logistical, and localization challenges while accelerating global expansion. • Drive Sales Enablement initiatives by building systems and processes that create a transparent handoff between Sales and the greater organization. Use data-driven analysis to validate sales projections, identify gaps between forecasts and actual per

Associate Director of Ecommerce

Pattern

Sep 2023 - Aug 2025 (2 years)

• Core responsibilities include managing partner relationships, developing and executing business plans, helping manage a team of eCommerce professionals, and leading special projects related to expanding the Pattern business model or increasing operational efficiencies. These duties extend across a variety of selling platforms including Amazon, Walmart.com, eBay, and others. • Act as the main point of escalation for a portfolio of brand partners represented by Pattern. • Manage and develop 4 direct reports and responsible for 19 brand partners managed by those reporting directly to me with an annual Ecommerce portfolio of $139.8M. • Expertly manage 2 highly strategic brands of my own. • Lead the development and implementation of brand spec

Senior Ecommerce Manager

Pattern

Sep 2022 - Sep 2023 (1 year 1 month)

• Manage $74M annual Ecommerce portfolio across multiple marketplaces and many different product categories. • Oversee creative services (image stack, A+, ), advertising (PPC, Sponsored Brand, SEO), account health (certification, restriction, suppression), and instock management (supply chain) for partner brand(s) to ensure rapid acceleration across all available channels and marketplaces. • Provide account health, strategy, content, and service for 5000+ marketplace listings (Amazon, Walmart, Target, etc.). • Ability to scale and grow brand/product revenue with a variety of client bandwidth/budget while managing a team of four project managers. • Achieved 16% revenue growth on portfolio YTD 2023

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Co-Founder

Alliance River

May 2014 - Current (12 years 3 months)

• Built a successful Amazon seller business from the ground up by developing and implementing business systems and processes, creating a powerful brand, and expanding operations to 12 strategic suppliers and 308 actively selling products. • Reduced the average customer service response time from 24 hours to 11 hours by establishing standardized procedures, as well as creating a process for gathering, assessing, and acting on customer feedback to make product enhancements within 60 days. • Cut advertising spend from 26.9% to 10.1% in less than five months by more closely monitoring results and analyzing data to increase return on investment and profitability. • Saved 43.1% on production costs by reducing manual labor through more efficient u

Executive Vice President of Global Operations

Rain International

Jul 2013 - Sep 2014 (1 year 3 months)

• Forged strategic partnerships in Asia with clear guidelines and expectations, revamped global supply chain operations, improved profitability and cash flow management, created a market launch plan for Japan with limited resources, and improved direct selling in the U.S. for a seed nutrition company.

New Market Development & Analytics

NSP

Feb 2008 - Jul 2013 (5 years 6 months)

• Launched in Poland as a dietary supplements company’s first full subsidiary opening in more than eight years; the country went on to become one of the company’s strongest markets. • Designed and implemented a real-time communication tool that increased globally sponsored recruits by 9.8% and manager breakouts by 200% by giving distributors the visibility, information, and education needed to recruit internationally and identify more opportunities.

Adjunct Professor

Idaho State University

Jan 2008 - Feb 2008 (2 months)

• Professor of International Business

Senior International Sales & Marketing Country Manager

Melaleuca The Wellness Company

Jan 2003 - Feb 2008 (5 years 2 months)

• Expanded international operations for a wellness product company, notably bringing Singapore to market within eight months with in-country subsidiary offices, staff, warehousing, and product registrations, achieving profitability in three months against an 11-month target and spurring further South East Asia expansion based on the market’s success. • Turned around a manufacturing facility in China from loss-making to profitability by introducing new capabilities including ingredient sourcing, lab testing, formulation, equipment purchasing, and warehouse reconfigurations to supply regional subsidiaries; doubled profits year-over-year to exceed company profit target by 13.8% while reducing expenses by 26.7%. • Reduced annual costs by fixing

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