Matt Reid
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CMO
Santa Barbara, California, United States
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CMOKinstaJun 2025 - Current (1 year 5 months)Lead a global team of 40+ Marketing, Partnership and Revenue Operations professionals accountable for online customer acquisition (50%+ of total ARR) and direct sales pipeline generation.
Kinsta is a premium managed hosting for WordPress solution - designed for all types of businesses, agencies and high-traffic ecommerce stores. In highly competitive markets Kinsta holds the top G2 score of any solution and is the overall #1 leader for market presence and customer satisfaction within multiple industry categories. Serving small companies to Fortune 500 enterprises, Kinsta supports more than 230,000 customers across 128 countries and brought on over 65,000 new sites in 2025 alone. Kinsta offers 24/7 support 365 days a year — in te- Senior Vice President MarketingBigCommerceJan 2021 - Jan 2025 (4 years 1 month)Head marketing executive, led strategy and managed a comprehensive suite of marketing functions including: brand strategy, product marketing, demand generation, content marketing, design, marketing operations, customer engagement, partner marketing, communications/social media, and sales development.
• Grew a team 4x to 30+ marketers and SDRs to drive an 82% increase in revenue and ongoing profitability over 3 years, maintaining “rule of 40” business metrics.
• Created and publicized our Ideal Customer Profile (ICP) to internal groups to ensure alignment across Executive Leadership and all departments participating within our customer journey.
• Planned, budgeted and implemented digital marketing strategies that delivered 30% - Senior Vice President MarketingFeedonomicsJan 2021 - Jan 2022 (1 year 1 month)Feedonomics was acquired by BigCommerce in 2021. Feedonomics is a leading data management platform powering omnichannel growth for the world's top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and has strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok.
- CMOEZ TextingJan 2018 - Jan 2020 (2 years 1 month)• Responsible for corporate vision, branding, product marketing, demand generation, design and web, content and communications across multiple product lines.
• Led a team of 25 professional marketers goaled on various online customer acquisition KPIs, including daily/monthly Visitors, SignUps, Trials and Users; quantity and conversion rate growth.
• Implemented targeted programs to drive revenue and retention across new and existing customer segments such as Web/Landing Pages, Search (Paid/Organic), Display, Social, Email and Reviews.
• Executed outbound Account Based Marketing efforts to targeted accounts.
• Owned a sophisticated data and sales technology stack that delivers full customer life-cycle journey KPIs to driv - VP, MarketingVelocifyJan 2015 - Jan 2018 (3 years 1 month)Velocify was acquired by Ellie Mae in 2017. I reported to the CEO of Velocify, a market-leading SaaS provider of cloud-based intelligent sales software, designed for high-velocity sales environments.
• Responsible for corporate vision, go-to-market strategies, product marketing, demand generation, design, customer advocacy, research and all communications; also inbound/outbound SDR team.
• Guided an effective Marketing team that boasted the highest employee and job satisfaction (eNPS) in the company, a complete reversal of the state that existed prior to my arrival.
• Authored and directed quarterly and multi-year plans and activities that attributed to 78% of all new MRR bookings. - CMOProcore TechnologiesJan 2014 - Jan 2015 (1 year 1 month)• Led overall marketing strategy, branding, positioning, messaging and segmentation for SaaS online project collaboration solution targeting the building and construction industry.
• Supported and accelerated over 80% growth of top of the funnel leads and MQLs/SQLs through targeted digital and offline campaigns.
• Built an analytical environment of data capture and interpretation that included customer segmentation and application of products to each segment. - SVP, MarketingGehry Technologies acquired by TrimbleJan 2011 - Jan 2013 (2 years 1 month)• Joined to reinvent the Marketing function for the company and launch a new SaaS file sharing and project collaboration service we coined GTeam.
• Created online sales channel as well as product packaging/pricing for SMB market segments served by direct sales team.
• Hired an organization responsible for product management, product marketing, demand generation, web/product design, and sales support.
• Established marketing plans and annual budget allocation for all media and lead generation spend. - VP, Sales & MarketingEucalyptus Systems acquired by HPJan 2009 - Jan 2011 (2 years 1 month)• Joined as employee #8 to build Sales and Marketing processes, teams, and goals for growing open source cloud startup that raised $55M in capital.
• Closed the first and the largest Enterprise customers, including Aerospace, Eli Lilly, F5 Networks, Harris, HP, PUMA, NSA, Raytheon, SAP, Sony, State Farm, and Trend Micro.
• Led all aspects of outbound marketing and lead generation online (website, SEM, SEO, email, and social media) as well as offline (events, print, PR).
• Started and managed partner program that eventually grew to become the largest ecosystem of hardware/software ISV’s, OEM’s and SI providers in the private cloud market. - VP, Worldwide MarketingEucalyptus Systems acquired by HPJan 2007 - Jan 2009 (2 years 1 month)• Executive level responsibility for the definition, positioning, and go-to-market strategy of all hardware/software application and network performance management product lines.
• Successfully built a new team, including the functional areas of product management, product marketing, demand generation, website design, and social media marketing.
• Construct online and offline sales KPIs to measure ROI and optimize profitable marketing channels. - Director, Product MarketingExpertcity acquired by Citrix Citrix OnlineJan 2003 - Jan 2007 (4 years 1 month)• Led the marketing team for the $200M+ SaaS product lines of GoToMyPC, GoToMeeting, GoToWebinar and GoToAssist.
• Initially joined to drive all activities associated with building and launching an online meeting service we called GoToMeeting, which became the world's fastest growing solution in its category.
• Spearheaded the implementation of Sandler sales training to bring consistent sales methodologies and practices to 100+ person inside and direct sales team. - Director, Product Management and ServicesTidal Software acquired by CiscoJan 1999 - Jan 2003 (4 years 1 month)• P&L responsibility for global consulting services group.
• Led a team of product managers with the goals of generating product sales, launching products to market, conducting competitive analysis, and project managing product life cycles.
• Authored business plans, release plans, and MRDs to identify market opportunities for expansion of product lines and assure successful development of future product releases.
Education
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- MBA, MarketingCalifornia State UniversitySacramento
- BA, Business/Economics & Political ScienceUC Santa Barbara