Mark Zagorski
Mark Zagorski
About
Detail
Chief Executive Officer
New York, United States
+ Built, expanded and successfully exited start up companies creating over $6B (yes $B) in shareholder exits, including an IPO, public company merger and private-to-public sale.
https://www.forbes.com/sites/martyswant/2021/04/21/doubleverify-debuts-on-nyse-as-shares-jump-30-after-ipo/?sh=1e3b813661a9
http://blogs.wsj.com/cmo/2015/03/04/nielsen-to-acquire-data-specialist-exelate/ https://www.wsj.com/articles/ad-tech-providers-rubicon-project-and-telaria-merge-with-a-focus-on-streaming-tv-11576786633
+ Strong M&A background on both the acquisition and sell side.
+ Global management and market development experience in EMEA, APAC, CAN, UK
+ Noted thought leader in CTV/OTT, AI, big data, analytics and programmatic media.
+ C-level marketing/operations/business development strategy professional with 25 years of digital experience focused on interactive media strategy, behavioral targeting and start up operations
+ Grew organizations from 0 >>300+ employees; $0 >>$100M+ in revenue. Directly managed teams of 1200+ individuals and $800M+ in revenue.
+ Deep experience running online media sales organizations with a focus on CTV/OTT, behavioral targeting and optimization.
+ Strong background in both business/brand development and strategic sales team/operational management
+ Extensive new media industry, broadcast and print media relationships and experienced selling marketing solutions at the CMO level
+ Classic brand management and agency experience for B-to-B and consumer brands
Specialties: CTV/OTT thought leadership, Corp and business development, behavioral targeting / data applications, operational turnarounds, start-up organizations, integrated on/offline strategic marketing, publisher/network relations, online product development and promotion