- Sales Director for LATAM region
Grey Juice Lab
Jan 2010 - Jan 2014 (4 years 1 month)
o Handpicked by the CEO to develop end-to-end content business before Netflix launch in LATAM. o Defined go-to-market strategies and video acquisition roadmaps. o Developed and negotiated proposals for about 40 Telco, Cable and OTT prospects from US, Europe and LATAM via pre-defined workshops on customer engagement, new technology capabilities, competing scenarios and uncertainty. o Supported TMT clients facing high competition in Digital Transformation roadmaps (example: exploring AdVod models / OTT revamping / low income segment engagement). o Collaborated with video platforms (Kaltura, TVinci, Brightcove, Qubit, etc.) in order to lower barriers for content creation and to improve distribution and integration with legacy systems.