Lauren Baideme

VP, Growth Marketing and Marketing Ops

Greenhouse Software

Apr 2025 - Current (1 year 6 months)

Senior Director of Growth Marketing and Operations

Greenhouse Software

Mar 2022 - Apr 2025 (3 years 2 months)

Director of Digital Marketing

Greenhouse Software

Dec 2019 - Mar 2022 (2 years 4 months)

Greenhouse is the leading hiring software company. Much more than an ATS, we help businesses be great at hiring through our powerful philosophy, complete suite of software and services and large partner ecosystem – so businesses can hire for what’s next.

We've helped nearly 4,000 of the smartest and most successful companies use Greenhouse's hiring software platform to improve all aspects of hiring, helping them attract top talent and elevate recruiting to be a strategic business driver.

Demand Generation Consultant

Greenhouse Software

Jul 2019 - Dec 2019 (6 months)

Greenhouse is a robust software platform that enables companies to build a winning hiring culture by driving great candidate interactions at every touch point, and keeping everyone on the hiring team engaged and on the same page.

Currently, I'm contracting with the Greenhouse marketing team to revamp, innovate, and optimize several components of their Demand Generation program, including: Designing a full-funnel lead lifecycle, developing webinars for lead generation and customer engagement, building targeted email nurtures, optimizing content and landing page assets for paid search and social campaigns, and mapping demand generation content to the appropriate personas and funnel stages.

Marketing, Co-Founder

Qwill

Feb 2018 - Dec 2019 (1 year 11 months)

Qwill is an early-stage FinTech startup, providing “estate planning for the cloud generation”. Qwill enables consumers to create their will and other legal documents via a mobile or web app, and then go on to securely store important account information and treasured memories to be directly distributed to executors and beneficiaries after their passing. In a typically a morbid space, what differentiates Qwill's brand is our earnest drive to make estate planning easy, accessible, and even enjoyable, while still giving users the peace of mind they seek.

I joined the CEO and three other founders to build out the product, company, and marketing strategy. I developed a Go-To-Market plan centered around high-growth digital tactics, d

Director, Marketing Solutions Architect for ENT Accounts

Radius Intelligence

Jan 2017 - Feb 2018 (1 year 2 months)

Radius delivers predictive marketing software that transforms the way B2B companies discover new market opportunities, acquire the right customers, and measure success. As a Senior Solutions Architect, I supported the prospecting efforts of the Enterprise and Strategic sales teams. Strategizing with prospective customers about how they might improve their marketing and sales programs with full-funnel digital tactics, I also mapped the technical details of integrating the Radius platform into various marketing and sales stacks.
• First Solutions Architect on East Coast; collaborated with sales execs to build routine for partnering with sales;
• Designed the product trial process and materials for prospective customers to evaluate R

Manager, Marketing Automation Consultants

Jan 2016 - Jan 2017 (1 year 1 month)

Lead Accelerator (LLA) was a lead generation product resulting from LinkedIn’s 2014 acquisition of Bizo. The Marketing Automation Consultant (MAC) team worked with marketers during the onboarding process to develop campaign strategies catered to their specific business needs, as well as to provide training on how to build, analyze and optimize their campaigns within the tool. I played a key role in onboarding and training our global team of 20 MACs, collaborated on several cross-functional projects with product, marketing, sales and operations, and conducted numerous field trainings on how best to sell and service the LLA product. Some specific contributions include:

- Directly implemented and consulted over 120 B2B clients acros

Marketing and Operations

The Hungry Hollow

Dec 2015 - Mar 2018 (2 years 4 months)

The Hungry Hollow is a family-owned restaurant in upstate NY. I oversaw all online and grassroots marketing efforts, public relations, and business operations.

Senior Marketing Automation Consultant

Aug 2014 - Jan 2016 (1 year 6 months)

Following Bizo's acquisition by LinkedIn in August 2014, I was promoted to Senior Marketing Automation Consultant, and helped to hire and onboard six additional MACs in our NY, Chicago and Toronto offices. My time as a Senior MAC was spent traveling the East Coast to consult with various B2B marketers on their Lead Accelerator campaigns, leaning on our team's cultivated best practices for content marketing, audience segmentation, persona-based messaging, demand generation and social advertising. I also scoped a syllabus for our team's core competencies and onboarding processes, created training materials and schedules, and worked 1:1 with new MACs across the different offices to support their development as key members of our team.

Marketing Automation Consultant

Bizo Acquired by LinkedIn in August

Feb 2014 - Aug 2014 (7 months)

Bizo's B2B data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enabled precise and measurable display and social advertising programs. Bizo was acquired by LinkedIn in August of 2014, and continues to anable B2B marketers to identify and reach their target audiences virtually anywhere they go online.

As Bizo's first Marketing Automation Consultant (MAC) on the East coast, alongside three other MACs on the West coast, I worked to develop our client onboarding processes, advertising best practices, and strategic guidelines for Bizo's Marketing Automation solution. I traveled to meet in-person with over twenty B2B marketing teams, helping to develop campaign st

Marketing Manager

eChalk

Sep 2012 - Feb 2014 (1 year 6 months)

eChalk is a SaaS company providing Learning Management, CMS, Cloud Integration and Web Design services to the K-12 education Market.

Reporting directly to the Marketing Director, I significantly improved the marketing team’s efforts by creating and implementing new lead management, demand generation, social media and content marketing programs. I constantly strived to improve the department’s strategies and processes to ensure strong ROI for all marketing activities.

- Achieved a 366% growth in new leads from Fiscal Year '11 to '13
- Responsible for 300% growth in lead qualification from FY ’12 to ‘13
- Tripled the amount of revenue contributed by marketing campaigns from FY '11 to ‘13

Additional

Marketing Coordinator

eChalk

Apr 2011 - Sep 2012 (1 year 6 months)

In a newly created position at eChalk, as Marketing Coordinator I was responsible for managing email campaigns for customers and prospects, developing and overseeing lead management processes, training all sales reps on lead management and campaign techniques and workflows, writing copy for email and print campaigns, maintaining eChalk's marketing automation system and lead databases, analyzing campaign performance, and maintaining weekly and monthly marketing dashboards and reports.

- Increased the number of emails sent to prospects and customers by 489% over one year
- Designed and executed new customer outreach and prospect nurturing email programs
- Developed, managed and analyzed weekly and monthly marketing metr

Housing Counselor and Project Manager

NYS Office for People with Developmental Disabilities Office of Housing Initiatives and Supports

Nov 2009 - Mar 2011 (1 year 5 months)

Promoted from an Administrative Support Intern to a Housing Counselor and Project Manager. Provided pre- and post-purchase housing counseling to individuals with developmental disabilities and their families, in person and over the phone; provided foreclosure prevention housing counseling to individuals in default or at risk for default; coordinated the development and publishing of an office quarterly newsletter; wrote, edited, and revised articles for the office quarterly newsletter; developed layout for the office quarterly newsletter; coordinated, co-wrote, and submitted multiple federal and agency grant applications; coordinated and scheduled inter-office project meetings; reviewed office website for updates, revisions, and additions;

Administrative Support Intern

NYS Office for People with Developmental Disabilities Office of Housing Initiatives and Supports

May 2009 - Nov 2009 (7 months)

Performed clerical duties in fast-paced office setting dedicated to the housing needs of people with developmental disabilities, their families and direct support professionals; managed supervisor’s complex schedule; prepared, revised and finalized several important documents; created and maintained intricate client databases; designed pamphlets for publication; organized statewide video conferences; communicated with representatives of partner agencies.

Educational Professional

Teach For America

Jan 2008 - Jan 2009 (1 year 1 month)

Participated in Teach For America summer training program to develop the skills and knowledge needed to achieve significant gains in student achievement.
- Taught writing, reading and math in summer school program for third-grade students at P.S. 42
- Created and executed original lesson plans with standards-aligned objectives and assessments
- Practiced differentiated instruction for students on varying math and literacy levels
- Assessed and evaluated student progress

6th Grade Teacher at M.S. 424 in Hunts Point
- Taught English, Science, Math and Social Studies to 25 students
- Responsible for curriculum development, lesson planning and delivery, assessments, student progress reports, parent-

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Lauren Baideme

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