Hobert Bush
Hobert Bush
About
Detail
Technical Product Manager, Head of Programmatic Advertising
Georgia, United States
Senior product leader with 15+ years building ads platforms, monetization systems, and ML-powered products at Mozilla, Meta, Microsoft, and IBM. Currently Head of Programmatic & Ads Platform and Firefox Search Monetization at Mozilla — leading 0-to-1 and scaled product development across advertising surfaces serving 200M+ MAU and 5B+ eligible impressions per month.
Deep expertise across programmatic advertising, real-time bidding, privacy-preserving attribution, search ad experiences, and ML-powered recommendation platforms.
Previously led Ads Data Governance at Meta, shipping access controls and audit logging that enforced policy requirements across ML training pipelines. At Microsoft, built the ML-powered content recommendation platform for Outlook, Office 365, and Azure — lifted in-app help usage ~25% and reduced support ticket volume ~49%.
Kellogg MBA. Co-inventor on IBM patent for predictive optimization via ML. Adjunct Professor of Python & Machine Learning at UNC, Syracuse, and Georgia Tech. Currently pursuing M.S. Computer Science at Georgia Tech.
Passionate about building ad platforms that respect user privacy, advance industry standards, and drive sustainable publisher monetization. Always happy to connect with product leaders, engineers, and partners working at the intersection of ads, ML, and privacy.
Deep expertise across programmatic advertising, real-time bidding, privacy-preserving attribution, search ad experiences, and ML-powered recommendation platforms.
Previously led Ads Data Governance at Meta, shipping access controls and audit logging that enforced policy requirements across ML training pipelines. At Microsoft, built the ML-powered content recommendation platform for Outlook, Office 365, and Azure — lifted in-app help usage ~25% and reduced support ticket volume ~49%.
Kellogg MBA. Co-inventor on IBM patent for predictive optimization via ML. Adjunct Professor of Python & Machine Learning at UNC, Syracuse, and Georgia Tech. Currently pursuing M.S. Computer Science at Georgia Tech.
Passionate about building ad platforms that respect user privacy, advance industry standards, and drive sustainable publisher monetization. Always happy to connect with product leaders, engineers, and partners working at the intersection of ads, ML, and privacy.
