Jack Tirella

Chief Executive Officer

DemandTec

Jul 2023 - Current (3 years)

A pioneering leader in retail pricing, promotion, markdown technology and trade fund management. (Collaboration) DemandTec is ushering in the new era of unified autonomous merchandising. Retailers & CPG's can unify their data, systems, teams, and collaborate with suppliers to generate profitable revenue growth with the power of AI.

Chief Commercial Officer - Enterprise & General Manager, Tealeaf/DemandTec

Acoustic

May 2022 - Jul 2023 (1 year 3 months)

The Acoustic marketing platform comprised of Marketing Cloud, DemandTec and Tealeaf is the top digital experience, MarTech solution designed to reconnect brands with customer intent. Acoustic offers an integrated suite of solutions that include digital marketing, marketing and digital experience analytics, content management, personalization, B2C autonomous commerce management, mobile marketing, and marketing automation. Responsible for Acoustic global Enterprise GTM including sales, solution consulting, business development, sales enablement and partner strategy. Full P&L responsibilities with a focus on the customer and the monetization of value based offerings General Manager for the DemandTec and Tealeaf lines of business with a foc

Senior Vice President of Global Sales, Tealeaf by Acoustic

Acoustic

Jan 2022 - May 2022 (5 months)

Tealeaf is the leading provider of CX analytics software (session replay and struggle analytics). We’re reimagining marketing technology by lessening the burdens of repetitive tasks. Lead the GTM motion for Tealeaf solutions into our enterprise accounts, including sales and business development

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Senior Vice President Global Sales

Vendavo Acquired by AKKR

May 2020 - Jan 2022 (1 year 9 months)

Key member of the executive team that built Vendavo into the market leader in commercial excellence and pricing solutions and grew business by 50% YOY in cloud software sales, ultimately leading the company being acquired by AKKR in October 2021. o Responsible for leading the global go-to-market team including sales, solution consulting, business development, and sales operations. o Executive sponsor of cross-functional land and expand team to PE firm.

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Vice President of Sales, Bloomberg Government

Bloomberg Government

Feb 2017 - Jun 2017 (5 months)

Bloomberg Government empowers government contracting professionals to make strategic business decisions through insights derived from analytical, data, and content solutions. Led Bloomberg Government's business for Government Contracting professionals. o Managed the go-to-market strategy and team consisting of twenty-five people, including sales, solution development reps, account management, and operations. o Increased pipeline by 170% in the first 90 days. o Achieved record-breaking Q2 2017 sales performance (210% of plan).

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Vice President of Sales - The America's & LATAM

Vendavo Acquired by AKKR

May 2020 - Sep 2021 (1 year 5 months)

Led the North America and LATAM go-to-market teams including sales, solution consulting, business development, and sales operations. o Overhauled the global sales process, harmonizing sales motions, and deploying new playbooks for sales org. o Completed a comprehensive organization redesign of the GTM teams in order to optimize resourcing and improve overall TAM targeting and penetration. o Grew Vendavo’s Saas business by 51%, service bookings by 54%, and contributed to 95% subscription services customer retention. o Vendavo was acquired by Accel AKKR with a reinvestment by Francisco Partners in October 2021.

Area Vice President of Sales, Field Service Management

Salesforce

Feb 2020 - May 2020 (4 months)

Following the acquisition of Click in October 2019, led the Field Service Management team focused on the Enterprise Large Market segment. Managed a team of 225+ direct sales reps, three VP’s, and legacy Click Account Managers with revenue responsibility of $35M. o Responsible for the development and execution of GTM team and programs focused on manufacturing, communications, media, and high-tech market penetration. o Led the global sales integration into Salesforce upon acquisition.

Vice President Sales - The America's, Strategic Accounts, Project Portfolio Management

Deltek

Dec 2015 - Feb 2017 (1 year 3 months)

Managed multiple sales teams across Deltek's various offerings with a focus on our ERP and PPM solutions and supporting clients in and around Project-Based Business, including but not limited to Government Contractors, Architect and Engineering, Non-Profit, DOE, EPC, CPA and Finance, and Consulting. Head of Sales responsible for all license revenue through net new accounts/logos and expansion of existing client relationships into Strategic Accounts. o Developed and launched new sales process and methodology; close plans, territory plans, playbooks, TAS ( Target Account Selling executive sponsor). o Led SAAS and PAAS launch initiative with a focus on security, ITAR, and building recurring revenue stream. o Managed all forecasting an

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Vice President of Sales, North America

ClickSoftware Acquired by Salesforce for B

Feb 2018 - Feb 2020 (2 years 1 month)

Was part of the team that built ClickSoftware into the market leader in field service and workforce management engagement solutions and grew the business to $150M in cloud software sales, ultimately leading the company being acquired by Salesforce.com for $1.35B in October 2019. Directed the North America sales team organized comprised of four regional teams in addition to the strategic global account team. o Overhauled and reorganized the sales organization and tripled the size of the sales team in FY19, leading to a 174% books attainment. o Launched a strategic vertical sales and global account management program and spearheaded the opening of new markets throughout Canada. o Consistently over-delivered on quota with direct accountabil

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Senior Business Manager/ EVP Sales and Operations

Hawthorn

Mar 1995 - Nov 2003 (8 years 9 months)

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Regional Vice President of Sales

ClickSoftware Acquired by Salesforce

Jun 2017 - Feb 2018 (9 months)

Developed and managed the Eastern US and Canadian direct sales team with a focus on expanding net new logos. o Responsible for growing team from 1 to 8 direct reports, comprising a total rebuild of sales org. o Developed & executed sales plans for this new territory along with Tier 1 focus accounts resulting in the 10% quarter over quarter growth. o Exceeded budget/forecast in first quarter by 163%

Senior Director of Sales- North America, Integrated Program Management & Project Manufacturing

Deltek

Jan 2009 - Dec 2015 (7 years)

Led a team focussed on Specialty Sales into enterprise-level accounts with sales specialty including Integrated Program Management (IPM) and Project Manufacturing solutions. o Managed a team of 14+ sales professionals directly responsible for a $16.5M sales target (Perpetual revenue). o Directly charged with all aspects of sales management, including, but not limited to: hiring, training, coaching, negotiating and team evaluations. o 2012 Results: Finished at 108% of plan. o 2010Results: Closed largest license deal in company @ $1.8M. o Led team from delivering at 65% of goal to 118% of plan. o Integral in leading the team that closed the top 4 sales deals in Deltek’s history including Northrop Grumman, Lockheed Martin, Fluor, ITT.

Senior National Director of Sales - ERP New Business, Western Region

Deltek

Jan 2004 - Jan 2009 (5 years 1 month)

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