Diana Cabrejo
About
Detail
Marketing Growth | Growth Analyst | Growth Specialist | CRM | KPIs | Digital Marketing | A/B Testing | Tech
Barcelona, Catalonia, Spain
Résumé
Jobs
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- ZCRM Marketing Growth SpecialistZX VENTURES COLOMBIA, AB INBEVSep 2022 - Current (3 years 8 months)- Increased CRM Orders attribution but almost 30% within a year. - Improved retention rate and frequency of users almost 10%. - Implemented and optimized CRM journeys to achieve business KPIs
Marketing Growth AnalystFrubanaAug 2021 - Aug 2022 (1 year 1 month)Responsibilities: - Create and implement customer reactivation and retention strategies, through testing and market analysis. - Comply with and provide visibility of the area´s KPIs: Conversion, delta, CAC and user retention. - Develop tools for the standardization, automation and operationalization to implement the reactivation campaigns on regional levels with tools such as Python, Power BI and SQL. - Design experiments based on specific hypotheses to define an execution roadmap based on the improvement of results. - Help in the weekly budget build up for reactivated users, taking into account cost and customers ARPU expected. Achievements: - I segmented clients based on their value generated for the company, allowing a resources op- Commercial Planning CoordinatorUnigas Colombia S.A. ESPSep 2019 - Aug 2021 (2 years)Responsibilities: - Guarantee and manage the commercial conditions for the whole client portfolio through the review and profitability evaluation from the agreements made by the commercial area. - Create and develop an area of prices and discounts. - Segment the client portfolio to generate commercial strategies focused on their needs. Achievements: - I helped the definition, execution and implementation of an Appl that would record all the commercial and logistics information of our distributors nationwide. - Created and implemented, together with the team, the price and discount process that managed to meet the expectations of business profitability. - I automated commercial reports in real time that allowed making assertive decisio
- Marketing InternshipSodimac ColombiaJan 2019 - Jun 2019 (6 months)Responsibilities: - Accompany the execution of Constructor brand campaigns. - Manage activities in assigned projects. - Manage and guarantee payment to suppliers. - Control the spending of the monthly budget. Achievements: - I created a visualization for the monthly budget executed and available expense, which allowed it to be fulfilled monthly. - I learned how the whole marketing area works from the planning to the final execution of a campaign.
Education
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- Bachelor of Engineering - BE, Industrial EngineeringUniversidad de los AndesJan 2014 - Jan 2019 (5 years 1 month)