Michele Thiel

Marketing executive with 20+ years of experience building brands, launching products, and scaling revenue across B2B SaaS, marketplaces, consumer platforms, and high-growth technology companies.

My strongest work has been at major inflection points: repositioning brands, launching new products, building full-funnel GTM engines, and aligning marketing with revenue. I bring a rare mix of product marketing, growth, brand, lifecycle, demand generation, PR, sales enablement, and team-building experience. I’m equally comfortable setting the strategy with the CEO and ELT as I am rolling up my sleeves to build the messaging, launch plan, funnel model, campaign strategy, or sales enablement needed to move the business forward.

- Homes.com: Scaled the brand from a lesser-known portal to the #2 residential real estate platform, growing unique visitors from approximately 5M to 100M+ and supporting $34M ARR within eight weeks of commercial launch

- LoopNet: Led product, brand, and growth marketing for a $300M+ marketplace, increasing subscription revenue from $35M to $220M and driving 85% Tier 1 market penetration

- TeamSnap: Led B2B marketing across product marketing, demand generation, lifecycle, corporate marketing, and brand partnerships, launching TeamSnap ONE with 800+ leads in two weeks and 40% sales growth during the launch period

I’m interested in CMO, SVP Marketing, and VP Marketing roles where I can help a company sharpen positioning, build a modern GTM engine, elevate the brand, and turn marketing into a measurable growth driver.===