Daniel Cardona

Daniel Cardona  new_releases

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Creative dude, Marketing Strategist and Service Design Lover
Bogota, Colombia

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Résumé


Jobs verified_user 34% verified
  • Torre.ai
    Growth Marketer verified_user Verified experience public Remote experience
    Torre.ai
    May 2020 - Current (6 years)
    - Activate, Engage and increase referrals by talent seekers
  • Torrenegra Accelerate Inc.
    Growth public Remote experience
    Torrenegra Accelerate Inc.
    Apr 2020 - Current (6 years 1 month)
  • Adpro Media
    Head of Strategy
    Adpro Media
    Dec 2018 - May 2019 (6 months)
    I was the head of strategy on Adpro Media’s flagship programmatic advertising products, responsible for market research, customer development, competitive intelligence, sales enablement, customer insights, and insight creating. We created new digital services for existing customers. • Frequent presenter on customers and partners providing education on new features and best practices for using the Adpro Media products. • Served as the voice of the customer internally and worked directly with the CEO and CTO to create customer scorecards, prioritize new features, and develop rollout strategies. • Created assets to help the sales team against Adpro’s two main competitors, including key talking points comprehensive feature comparison.
  • Entrepreneur
    Digital Marketing Consultant verified_user Verified experience public Remote experience
    Entrepreneur
    May 2018 - Current (8 years)
    Marketing Consultant for SMBs, making growth achievable for SMB using marketing methodologies and practices for them to understand and validate the value proposition of their business, building customer workflows to automate marketing and lead capture, we use non traditional marketing activities to enhance offline sales by integrating with their online analytics
  • TXT Agencia Transmedia
    Shopper Marketing Director
    TXT Agencia Transmedia
    Nov 2016 - May 2018 (1 year 7 months)
    Management of a new business unit with a revenue growth of 30% since its creation in Nov 2016, Design, implement and optimisation of Shopper Marketing campaigns with the business: ESSILOR: Develop a Shopper Marketing Manual to implement POS material increasing brand value amongst trade objective by 30%, Sales increase of 20% YTD in the selected POS. ESSILOR: CRM Planning and implementation for the premium POS (150) to increase sales, design of user flows to optimize conversion rate Increase in brand sales by 30% YTD(2016 vs 2017) TRANSITIONS: Implement BTL activities creating campaigns that ensure brand values in a B2B2C approach. Activity ROI 56%, 115% sales objective fulfilment. Responsible of the talent management and leadership of inter
  • Sistole
    New Business Director / Accounts Manager verified_user Verified experience
    Sistole
    Jul 2015 - Nov 2016 (1 year 5 months)
    Achieving revenue growth of 26% per account. Reincorporate the P&G account to the agency after 2 years of failed contact, Create a salesforce plan for the traditional distribution channel for BEIERSDORF, increasing the numerical and weighted distribution in 10pp, implementing a different commercial model, implementing role fundamentals (Training, Tools, Sales speech and trade knowhow) Provide strategic support in the annual bidding of PERNOD RICARD developing a creative idea to activate different sales channels to achieve different business objectives (Brand awareness, create WOW moments and increase sales in 2x per activation) Budget management of USD $2.000 m.
  • PHILIP MORRIS INTERNATIONAL
    Territory Executive / Brand Engagement Executive
    PHILIP MORRIS INTERNATIONAL
    Jun 2014 - Jul 2015 (1 year 2 months)
    Develop and execute a 360º marketing strategy throughout different distribution channels, maximise resources and surpassing shopper expectations by delivering different touchpoints with the users. Use investigation methods to understand LAS (Legal Age Smokers) for the growth opportunities and activities in a regulated environment. Built preferential relationships with Lamps (Legal Age Meeting Points) owners in the principal ON-premise zones of the city. Budget management and brand visibility negotiations of potential LAMPS owners Assure the implementation of sales fundamentals (Availability, Visibility and brand awareness) in different distribution channels (General Trade, Modern Trade and Consumption)
  • Gointegro
    Marketing Intern
    Gointegro
    Nov 2013 - Jun 2014 (8 months)
    Schedule and coordinate meetings with premium merchants, increasing the alliances and the discounts offered Leader in managing and follow up of corporate programs of employees engagement creating BTL actions to increase platform usage.
  • Concentrix
    Customer Service Supervisor
    Concentrix
    Nov 2012 - Nov 2013 (1 year 1 month)
    In charge of explaining SMB's why their phone bills are so high, or why their phone service is down with the use of proper tools and protocols to excel at customer service. Growth tons of patience and deliver a customer mindset when solving issues
Education verified_user 0% verified
  • College of Higher Administration Studies, CESA
    Diplomado en Marketing Estratégico Digital
    College of Higher Administration Studies, CESA
    Apr 2018 - Aug 2018 (5 months)
  • R
    International Business Manager
    Rosario University
    Jul 2009 - Oct 2014 (5 years 4 months)
    Bachelors in International Business with major in Marketing
Awards verified_user 100% verified
  • D
    Deep Learning A-Z™: Hands-On Artificial Neural Networks verified_user Verified experience
    May 2018 - Current (8 years)
Publications verified_user 0% verified
  • E
    El miedo, la muerte y otros demonios
    Oct 2018
  • E
    El día que dejé de trabajar por dinero y comencé a trabajar por pasión
    Sep 2018
    - Author
  • L
    Las 3 cosas que me quedan de la renuncia de Jack Ma como chairman de Alibaba.
    Aug 2018
    - Author