C
Chris Darabi
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Growth Marketing Consultant at C Thru Labs LLC
Los Angeles, California, United States
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Performance Marketing DirectorThe Arena GroupFeb 2026 - Current (9 months)- Director of Performance MarketingC Thru Labs LLCFeb 2021 - Current (5 years 9 months)• Managing $50M+ in annual spend across performance marketing channels to drive online revenue growth.
• Developing growth marketing roadmaps, spanning acquisition, retention, creative strategy and funnel optimization.
• Maintaining hands-on management across Meta, Google, TikTok, Snapchat, AppLovin, YouTube, Pinterest, and Reddit.
• Overseeing 7-figure investments across CTV, Linear, Podcasts, and Influencer measured against lift and blended goals.
• Providing multi-channel attribution insights using TripleWhale and Northbeam to better inform media investment.
• Leading incrementality tests across new channels using Haus and LiftLab to quantify overall brand lift.
• Partnering closely with creative, lifecycle, - Paid Media ContractorTinuitiApr 2024 - May 2025 (1 year 2 months)• Managed paid media for several key accounts, including Farberware, Burpee, Once Upon A Farm, Pokémon, and Thule.
• Optimized SEM and paid social accounts by driving hands-on execution while guiding strategy to maximize performance.
• Communicated with clients on a weekly basis to review performance, share insights, and align on strategy.
• Proactively found opportunities to grow the accounts and worked with offshore team to execute growth initiatives.
• Provided strategic oversight and support in QBR planning and presentation across multiple clients. - Performance MarketingAncient NutritionSep 2022 - Jun 2026 (3 years 10 months)• Managed over $500k/month in spend across performance channels including Google, YouTube, Applovin, Bing, Yahoo, and Taboola.
• Led day-to-day optimization across paid media channels, including keyword management, bid adjustments, budget allocation, audience targeting, creative testing, and landing page recommendations to improve efficiency and scale.
• Prepared weekly performance reports and presentations for leadership, sharing key insights, testing results, and strategic recommendations to drive business growth.
• Identified opportunities to improve acquisition performance and scale revenue through new campaign launches, creative strategy, audience expansion, and ongoing testing across channels.
• Partnered closely w - Growth MarketingPorsche DigitalJun 2022 - Apr 2024 (1 year 11 months)• Built out performance marketing campaigns from scratch for Marqued, their online marketplace for classic cars.
• Optimized the conversion funnel for registrations, and car bids, which increased purchase rate by 30% in Q3 of 2022.
• Developed creative strategy across paid channels which increased CTR and reduced CPA by 40% in Q1 of 2023.
• Created B2B campaigns to support growth in supply for the marketplace and helped onboard new sellers.
• Leveraged paid campaigns to increase average time on site and community engagement for their featured articles. - Growth MarketingVaynermediaApr 2021 - Jun 2022 (1 year 3 months)• Managed paid media for several key accounts, including Hydrow, Lemonade, Snow Days, and Hero Bread.
• Worked with brand owners on growth projections and budget allocation across channels to maximize performance.
• Met with clients weekly to review performance and provide weekly optimization recommendations for each channel.
• Managed and trained a team of 4 paid media specialists to ensure their accounts were on track to meet monthly goals.
• Ran account audits on Google and Meta, while presenting opportunities to potential clients to help secure new business. - Director of GrowthManiMeAug 2020 - Jul 2021 (1 year)• Defined overall growth plans to drive new customer acquisition and revamped lifecycle efforts to increase retention.
• Managed a marketing team of 5 direct reports across paid media, lifecycle, social media, affiliates, and analytics.
• Oversaw paid media creative strategy, scaled ambassador and organic channels to hit overall monthly revenue targets.
• Created and maintained marketing reports, forecasted pacing to targets and presented key learnings to leadership.
• Reduced customer acquisition costs by 33%, while increasing total orders and revenue by 46% in Q4 2020. - Performance Marketing LeadlumasolJan 2020 - Aug 2020 (8 months)• Developed and executed a 360-marketing strategy, including both organic and paid customer acquisition channels.
• Built and managed our Shopify storefront from the ground up, overseeing product listings, site design, third-party app integrations, and ongoing optimizations to drive conversions.
• Set up email campaign flows and influencer program, securing posts by Kardashians and Bachelor cast members.
• Hired and managed a team consisting of a marketing analyst, creative specialist, and web developer.
• Led creative production, established a content calendar, and created dashboards to update leadership on performance. - Sr. Manager, Marketing Acquisition & GrowthHollarJun 2019 - Jan 2020 (8 months)• Managed all paid media channels to drive new customer acquisition for Hollar.com and the Hollar mobile app.
• Scaled ad spend across paid social and search by 40%, while reducing CAC by 25% over a 3-month period.
• Ran national TV and radio campaigns along with our direct mail program to increase brand awareness.
• Grew the Affiliate marking program by increasing outreach to sign new partners, which resulted in 20% monthly growth.
• Managed and trained a team of 3 managers covering paid media, email marketing, and social media. - Sr. Digital Acquisition ManagerFox Networks GroupMar 2018 - Jun 2019 (1 year 4 months)• Developed multi-channel digital marketing strategy for Fox.com, Fox Now App, and Fox Sports App.
• Managed performance marketing channels across paid search and paid social for both desktop and mobile campaigns.
• Created and maintained reporting dashboards to monitor KPIs and presented weekly insights to leadership.
• Managed creative strategy and developed a testing roadmap with internal brand owners and the creative team.
• Worked with the analytics team to develop LTV calculation for Fox.com desktop and Fox Now mobile users. - Senior Manager, Audience AcquisitionCBS InteractiveApr 2016 - Mar 2018 (2 years)• Led paid media acquisition strategy for CBS.com & CBS Sports and News with a $24M annual budget across channels
• Worked with brand owners on budget allocations, financial planning, and forecasting to achieve campaign goals
• Improved CBS All Access conversion rate by 20% YoY by creating a landing page optimization roadmap
• Presented campaign results, learnings, and recommendations to executive team members for each business unit - Search Marketing ManagerCBS InteractiveSep 2014 - Mar 2016 (1 year 7 months)• Managed over $12M in annual spend across Paid Search, Display and YouTube for CBS web properties and mobile apps
• Scaled mobile app acquisition to over 100K installs per month for the CBS TV, CBS Sports and CBS News apps
• Drove over 400% ROAS to live stream events, including GRAMMYS, Super Bowl 50, and March Madness
• Developed reporting and attribution dashboards to track, analyze, and optimize KPIs - Senior SEM AnalystNational PositionsJul 2012 - Aug 2014 (2 years 2 months)• Managed $400K in monthly ad spend across Paid Search and Google Shopping for a portfolio of over 15 clients
• Generated extensive keyword lists, wrote ad copy for split testing, and optimized bids
• Created in depth reports and analysis to provide actionable insights and transparency into performance
• Trained 5 Junior Analysts in all areas of Paid Search and Display Marketing to prepare them for managing clients - SEM AnalystNational PositionsJul 2011 - Jul 2012 (1 year 1 month)
Education
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- bachelor, BA, PsychologyUC Santa BarbaraJan 2009 - Jan 2011 (2 years 1 month)
- Moorpark CollegeMoorpark CollegeJan 2007 - Jan 2009 (2 years 1 month)