John McBride

Interim VP Marketing

Nivoda

Apr 2026 - Current (5 months)

Co-Founder

Fatherhood Ready

Feb 2024 - Current (2 years 7 months)

Marketing & Growth Advisor

Sage Haus

Oct 2025 - Mar 2026 (6 months)

Marketing Advisor

Selfemployed

Dec 2023 - Jul 2026 (2 years 8 months)

Growth & marketing advisor to early stage startups and creator businesses.

Head of Growth

MILL

Apr 2022 - Sep 2023 (1 year 6 months)

Led growth for Series B climate tech company backed by Google Ventures and other top tier climate investors. Responsible for customer acquisition efforts as we launched company out of stealth and took the world’s first food recycling service to market. Generated more than XXk in pre-orders in first four months in market.

Head of Marketing and Growth - Calm for Business

Calm

Apr 2020 - Mar 2022 (2 years)

Promoted to lead all growth and marketing for Calm for Business as we scaled from $0 --> $30m+ in ARR and 0 --> 100 B2B teammates.

Product Manager

Calm

May 2019 - Apr 2020 (1 year)

First hire on B2B team at Calm. Defined initial product & GTM strategy. Eventually led all growth efforts as we scaled to $30m+ ARR.

Head of Driver Growth

Eaze

Jan 2018 - May 2019 (1 year 5 months)

Eaze is the biggest legal cannabis delivery platform in the US, facilitating more than $100m+ in annual sales. Led cross-functional team (marketing, data science, analytics, engineering, and operations) in efficiently scaling our driver acquisition and incentive programs. Successfully grew driver supply by 3x and reduced acquisition costs by 40%.

W

Founder

We the Future

Jan 2017 - Feb 2018 (1 year 2 months)

Founded We the Future, a progressive political organization and technology platform aimed at mobilizing more young people in American politics. Raised seed funding, hired 3-person team, and built MVP of new voter mobilization product that leveraged close social ties and peer-to-peer messaging to increase voter turnout.

Senior Manager, Growth Marketing

Lyft

Jan 2015 - Feb 2017 (2 years 2 months)

Primary role was leading new rider activation and retention programs, which drove 300k incremental new rider activations. I also previously led rider referrals, rider loyalty, and full-funnel lifecycle marketing for our rider business.

Senior Community Manager

Lyft

Jul 2014 - Jan 2015 (7 months)

Launched Lyft's Driver Ambassador program, leveraging our driver community to grow passenger demand and increase brand awareness in local markets. Scaled the program into a major customer acquisition channel, generating >20k new passengers activations monthly.

Community Manager

Lyft

Sep 2013 - Jul 2014 (11 months)

Led driver-facing communications (via email, SMS, & social media), promotions, and events for all East coast markets. Helped expand operations from 2 to 14 markets and grow our driver population from 1k to >10k in those markets.

Communications Assistant

US House of Representatives

Apr 2013 - Aug 2013 (5 months)

Managed website, online communications, and social media for Congressman Charles Rangel (NY-13).

Field Organizer

Obama for America

May 2012 - Nov 2012 (7 months)

Led volunteer recruitment & mobilization in Washington, DC. Grew our active volunteer base from 1k to 5k in seven months, and mobilized those volunteers to make over 850k voter contacts in neighboring Virginia.

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