Lucila Bassi

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Gerente general

Pani

Aug 2022 - Jan 2025 (2 years 6 months)

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Marketing Manager

Pani

Mar 2020 - Jul 2022 (2 years 5 months)

PANI no sólo es un restaurante, un bar, un café, o un deli. PANI, es una Experiencia. Tratamos de ser creativos todo el tiempo, en lo que proponemos: nuestros locales, nuestra comunicación, nuestro packaging y nuestros platos; mezclamos esos ingredientes que nadie se anima a mezclar y por eso creamos sabores únicos.

Head Of Marketing

Homefans

May 2019 - Sep 2019 (5 months)

We believe football is more than just watching a match, it’s an experience. We believe traveling is not only about the specific match, but it’s also about the destination, the people you meet and share the experiences with. Together with amazing locals and football clubs, we create hand-picked football trips and turn them into hassle-free and unforgettable experiences. We’re obsessed with creating unique, mind-blowing football experiences across the globe for thrill-seeking fans who want to explore extraordinary football cultures, derbies, and clubs.

Master en Direccion y Gestion del Deporte

Universitat Pompeu Fabra Barcelona

Aug 2018 - Jul 2019 (1 year)

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Coordinadora de Activación de Marcas / Sponsors

Maratón de Buenos Aires Buenos Aires Marathon

Jul 2018 - Sep 2018 (3 months)

Planeamiento y organización de la plaza de marcas para la media maratón (21K) y la maratón (42K) de Buenos Aires. Coordinación con sponsors y marcas el armado de espacios, stands y branding en plaza de marcas previo al día del evento y el mismo día del evento. Corroborando la información enviada, los seguros, los permisos y las habilitaciones correspondientes. Diseños de materiales para ambas carreras (cartelería, backs de prensa, cenefas, banderas, etc.). Soporte a sponsors y contacto directo y permanente con ellos. (Adidas, Air France, Nissan, Naranja, Powerade, etc.) Organización de acreditaciones, jerarquía de credenciales e invitados a dicho evento. Planificación y coordinación del escenario, la entrega de premios, el podio y los regal

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Lider de Proyectos

FOURWINDS Brand Connection

Jan 2017 - Jun 2018 (1 year 6 months)

Planeamiento de medios y diseño de materiales y piezas para IRONMAN Mar del Plata 2017, Bariloche y Buenos Aires 2018. Contacto con sponsors, planificación diseño y publicación de avisos gráficos y digitales. Diseño de piezas materiales y disposición de toda la puesta en escena del circuito. Prensa, contacto con medios locales e internacionales. Plan digital, redes sociales y pagina web. Planificación y organización del Rally de Bodegas y Rally de la Montaña de autos clásicos en Mendoza, San Luis y Córdoba: inscriptos, planificación de ruta, servicios, hotelería, catering, diseño, materiales, traslados, merchandising, etc. Activación en Turismo Nacional y Super TC 2000 para Peugeot Sport Argentina: planificación, armado y organización de bo

Customer Experience Senior Analyst LAS

Monsanto Company

Dec 2013 - Nov 2016 (3 years)

Responsible for mapping customer journey (outside-in, inside-out) and customer segmentation. Identifying needs, solutions, key touch points, insights and pain points for each segment. Market Research complement (ethnographic, qualitative and quantitative studies, field trips, customer visits). Organising workshop´s with all company different areas (360°orientation) to develop business strategies with customer focus. New Customer Pledge development and communication across the company. Implementing Monsanto In Touch system (NPS Top Down and Bottom Up). NPS (Net Promoter Score): is a measurement system that can be used to compare and track customer loyalty in the company over time. Salesforce management as CRM key tool. Trainings organization

Commercial Intelligence Analyst LAS

Monsanto

Apr 2013 - Dec 2013 (9 months)

New area in the company, responsible for implementing reports for directors with the main KPI`s of the company for all brands and business (Corn and Soybean seeds, all brands, biotechnology traits and crop protection chemicals) for Argentina, Paraguay, Uruguay and Bolivia. - Commercial Intelligence architecture design/ KPIs and ownership. First and new software development, design and implementation KPI`s dashboard (Qlikview). Responsible for launching this new software and report. Responsible to have only one report for all Monsanto company with consolidate and validate data and KPI`s. - Business/Market analysis and interpretation. - Information integration, communication, organization, training (within business areas) Analyzing a

Market Intelligence & Consumer Insight Specialist

Nestle

Jul 2010 - Mar 2013 (2 years 9 months)

Market Research department for all categories and brand of Nestle Argentina. Organizing and planning all the products, concepts, packaging test for all brands and categories. Responsible for quantitative and qualitative tests with exclusive methodologies of the company. Brand health tracking studies for key brands. Corporate equity monitor study for Nestle brand. Responsible for product improvements and new launches. Monitoring consumer preference of our product against competitors. Key contact point between marketing and agencies Construction of budgets and annual plans for all categories and brands. Desk Research looking for new market trends, consumer trends, innovations, launches, competitors’ information, etc. New implementation of a d

Internship program

Unilever

May 2008 - Jun 2009 (1 year 2 months)

Regional Marketing Department (HHC) Brand development. Leader of regional projects. Long-term innovation plans. Leadership and coordination of team meetings. Global team working. Market analysis (updating of prices and shares, competence analysis, participation and follow-up of the brand in the market, price strategy, etc.) Development of strategic ideas in critical times. Participation in the concept/product testing.

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