Improving health for the chronically ill through mobile technology which engages patients, helping to solve the ~$600 billion problem of preventable complications associated with chronic conditions.
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CEO and Founder
Applied Information for Marketing Inc
Feb 1989 - Nov 2002(13 years 10 months)
Enterprise software startup providing CPG marketing analytics and promotion forecasting. Sold to Aegis PLC for a 20x return on invested capital.
Sr. VP Eastern Region
IRI
Jan 1983 - Dec 1988(6 years)
Grew division sales from $3 million to $40 million in four years. Managed all market tracking, testing services and analytics for key growth division of company.