Anahi F.
About
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Digital Marketing & Account Management | Brand Storytelling | Campaign Strategy | AI & Ad Tech Enthusiast
Mexico City, Mexico
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Full-time jobs
Résumé
Jobs
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Account Management AssistantChannel FactoryJul 2025 - Current (1 year 4 months)Supported the execution and optimization of digital video advertising campaigns for global brands, helping connect audiences with contextually relevant and brand-safe content across YouTube and emerging digital platforms.
Collaborated closely with account managers, designers, and cross-functional teams in a fast-paced ad tech environment to manage campaign operations, reporting, client deliverables, and performance tracking. Assisted in developing audience targeting strategies, monitoring pacing and margin goals, and creating insightful campaign reports that translated data into actionable insights for clients.
Played a key role in coordinating campaign screenshots and proof-of-performance materials, ensuring brand ali- Social Media ManagerInvitro CapitalJul 2025 - May 2026 (11 months)Developed and implemented a content strategy aligned with overall marketing and business objectives, targeting healthcare providers, investors, and strategic partners.
Designed and managed content calendars across multiple social media platforms, leveraging platform insights and analytics to optimize performance.
Collaborated cross-functionally with marketing, design, and operations teams to ensure cohesive and consistent messaging across all digital touchpoints.
Monitored community engagement and facilitated meaningful conversations to strengthen relationships with the online audience.
Measured campaign performance using SMART KPIs, delivering monthly performance reports and actionable recommenda - Graphic DesignerVivaaerobusMar 2024 - Sep 2024 (7 months)Supported internal communication and employee engagement initiatives through visual design, branding, and creative content development for one of Mexico’s leading airlines.
Created visual assets for internal campaigns, presentations, learning platforms, and corporate communications, ensuring consistency across brand touchpoints and enhancing the clarity and accessibility of internal messaging. Collaborated closely with HR and communications teams to develop creative materials that supported company culture, employee engagement, trainings, and safety initiatives.
Contributed to the redesign and standardization of visual templates and communication materials, improving efficiency and reducing turnaround times for recurri - Senior Account ManagerDRIM GlobalJan 2024 - Apr 2025 (1 year 4 months)Managed influencer marketing campaigns across LATAM markets, working with CPA, CPL, and CPI performance models to drive client growth and campaign efficiency.
Collaborated with brands, influencers, and internal teams to execute data-driven campaigns focused on audience engagement, performance optimization, and measurable business results. Monitored campaign performance in real time, analyzing KPIs, ROI, and conversion metrics to identify opportunities for optimization and strategic improvements.
Built and maintained strong client relationships by supporting campaign execution, providing performance insights, and ensuring alignment between brand objectives and influencer partnerships. Coordinated influencer onboarding, - Inplant PA&PA, External communication Obesity BU in Central AmericaNovo NordiskJan 2023 - Dec 2023 (1 year)Contributed to strategic communications and public affairs initiatives for the Obesity Business Unit, helping develop awareness campaigns and educational programs focused on public health and patient advocacy.
Collaborated with cross-functional, regional, and global teams to create omnichannel communication strategies aligned with scientific, regulatory, and corporate guidelines. Developed educational materials and communication assets for healthcare professionals, patients, and stakeholders, ensuring messaging remained clear, compliant, and audience-focused.
Monitored media coverage, digital performance, and communication metrics to optimize messaging strategies and identify opportunities for greater engagement and im - Content and Social Media ManagerFundación TelevisaJun 2018 - Jan 2023 (4 years 8 months)Managed content planning and editorial calendars across platforms including Facebook, Instagram, Twitter, and YouTube, developing multimedia content aligned with brand objectives and storytelling strategies. Analyzed platform performance and audience insights to optimize engagement, strengthen online presence, and improve campaign effectiveness.
Collaborated with influencers, NGOs, media talent, and creative teams to expand campaign reach and amplify key messages through strategic partnerships and branded content initiatives. Oversaw the coordination of creative productions, including short films, animations, and digital campaigns developed with external agencies and production teams.
Managed paid media initiatives and - Content and Social Media ManagerDigital Insight MarketingJan 2017 - Sep 2018 (1 year 9 months)Developed and executed social media and digital content strategies for B2B and B2C clients across multiple industries, helping brands strengthen their online presence, audience engagement, and digital communication efforts.
Managed multi-platform social media accounts by creating content calendars, branded content, graphics, and video assets tailored to each client’s voice and business objectives. Monitored audience behavior, engagement metrics, and brand sentiment to optimize campaign performance and guide strategic recommendations.
Led community management and reputation monitoring initiatives, ensuring timely communication and consistent brand positioning across digital channels. Collaborated closely with marketing, - Communication InternADDREDEJun 2016 - Jan 2017 (8 months)Collaborated with marketing and communications teams to strengthen the company’s digital presence through social media management, content creation, and website updates.
Contributed to the development of social media strategies focused on increasing online visibility, audience engagement, and brand awareness across multiple digital platforms. Assisted in creating blog content and communication materials aligned with brand messaging and audience interests, helping deliver clear and engaging digital communication.
Managed website content updates, ensuring product information and company communications remained accurate, relevant, and accessible for clients and stakeholders. Worked cross-functionally with internal teams t - Community ManagerIBERO Ciudad de MéxicoAug 2015 - May 2017 (1 year 10 months)Collaborated with the communications team at Universidad Iberoamericana to support digital content creation, social media management, and event coverage initiatives aimed at strengthening student engagement and institutional communication.
Created photography, graphic design, and multimedia content for university campaigns, publications, and digital platforms, ensuring visual consistency and audience relevance across communication channels. Assisted in planning, scheduling, and publishing content across social media platforms to increase visibility and engagement within the student community.
Worked closely with academic departments and student affairs teams to develop communication materials and promote institutional
Education
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- Bachelor's degree, CommunicationUNIVERSIDAD IBEROAMERICANA CIUDAD DE MÉXICOJan 2013 - May 2018 (5 years 5 months)At Universidad Iberoamericana, I immersed myself in the field of communication, where I honed the art of creatively conveying messages with a critical perspective, utilizing cutting-edge techniques and equipment. I mastered the craft of crafting narratives and content across various platforms and formats. Equipped with the ability to adapt to diverse professional scenarios in the ever-evolving communication landscape, I am prepared to make my mark in the current job market. My education has instilled in me a commitment to contributing to societal transformation with justice and responsibility—a commitment that bears the distinct stamp of Universidad Iberoamericana.
- CTechnical Producer in Media Communication, PhotographyColegio Americano de Fotografía Ansel AdamsAug 2011 - Jun 2012 (11 months)I completed my photography studies at Colegio Americano de Fotografia Ansel Adams, learning under industry-leading photographers. This comprehensive program equipped me with the skills and knowledge needed to pursue a career as a professional photographer or an advanced enthusiast. Covering all aspects of photography, from technicalities to artistic composition, it provided a contemporary and well-rounded foundation for my journey in visual storytelling.