Carlos Marín

Regional Digital Marketing Director LAC

Marsh

Feb 2026 - Current (9 months)

As part of Marsh’s Latin America regional team, I lead strategic marketing initiatives focused on driving growth, strengthening brand positioning, and enhancing commercial impact across the region. My role centers on aligning global strategy with local execution, ensuring consistency, performance, and measurable business results. I collaborate closely with regional leadership and country teams to accelerate demand generation, elevate client engagement, and support revenue growth through data-driven decision-making and integrated marketing strategies.

Independant Digital Consultant

Consultant

Feb 2025 - Current (1 year 9 months)

As an Independent Digital Consultant, I advise organizations on the design and execution of digital, paid media, and performance-driven strategies, leveraging my extensive background in branding, growth, and revenue-oriented marketing. I partner closely with C-level executives to lead digital transformation initiatives, including media investment optimization, end-to-end digital ecosystem redesign (paid media, CRO, analytics, and Martech), and scalable growth models. In parallel, I actively support B2B business development efforts, using a strong executive-level network to identify strategic opportunities, build partnerships, and accelerate new revenue streams. My role combines strategic advisory with hands-on leadership, enabling different

Corporate Marketing Director

Royal Holiday

Feb 2024 - Jan 2025 (1 year)

Royal Holiday is a private held Mexican company within the Hospitality industry with annual revenues of +US$400M. As a C-Level director, I was accountable of 2 brands, its digital growth and positioning in Mexico and USA. I managed and developed new and innovative digital trade marketing channels for generating additional revenues (Affiliate Marketing Programs, Performance digital campaigns, B2B Commercial relationships and trade marketing efforts). I led a marketing team of 30+ people, 2 agencies (digital & creative), and a team of 5 Commercial professionals to increase our B2B business which accounted US$40M-US$45M each year.

Global Marketing Director

Sanki Global

Jul 2021 - Feb 2024 (2 years 8 months)

Sanki is a Retail and MLM Bio-nanotechnology company of Japanese origin with presence in 4 countries (Mexico, USA, Peru and Colombia). I was accountable of Sanki's brand and portfolio positioning in the 4 countries by a good understanding of each market individual conditions, regulations and competitive landscape. I developed and implemented a GTM strategy for the Peruan Market, being added as the 4th country in our business plan. I defined and implemented Sanki's E-Commerce and direct Market Places channels in Mexico and USA (Amazon) as part of the digital growth of the Company in high paced and fast-moving markets.

Head of Innovation and Digital Marketing

Royal Holiday

Nov 2020 - Jul 2021 (9 months)

Accountable of Royal Holiday's digital transformation through innovation, digital marketing and all marketing related activities across it's 3 BU: Royal Holiday Vacation Club (the first revolutionary Vacational Club in Mexico with +30 years of existence and +110,00 active customers from all around the world), Royal Park Hotels and Resorts (14 owned properties and +2,400 rooms in EEUU, Mexico, Central and South America) and Vacation Club Sales (+20 sales lounges in Mexico, Central and South America).

Partner & Sales Director

Jaxon Media Group

Nov 2019 - Nov 2020 (1 year 1 month)

Jaxon Media Group is a Digital & Multimedia agency which is centered in understanding customer needs to develop tailor-made projects. It doesn't matter the type of industry, we will deliver an impactful and innovative solution. JAXON GLOBAL is the latest creation at Jaxon Media Group and a one of its kind. It delivers a completely different and unique virtual experience to the end-user, allowing them to explore spaces and places intuitively, interacting with all kind of multimedia content.

T

Regional Director Of Sales And Marketing

TRUST VALUE

Jul 2018 - Nov 2019 (1 year 5 months)

Accountable for sales and marketing. - Managed a US$50M portfolio; achieved a revenue increase of 40% YoY. - Implemented a new CRM platform to manage company's sales funnel and Customer Service department. - Implemented the new company's digital ecosystem (SEO, SEM, content marketing, direct mailing, etc) for lead generation; consultancy in digital and branding for different customers within our portfolio. - Accountable for commercial relations with external vendors seeking for new and differentiated products and services.

Corporate Marketing Director

Universidad del Valle de México

Jan 2015 - Aug 2017 (2 years 8 months)

As Marketing Director of the largest private University in Mexico (+125,000 students and 36 Campuses in 18 cities), I was responsible of both brand and digital strategies nation-wide to generate new enrollment (NE). On the digital side, the challenge was centered on increasing the number of qualified leads, decreasing acquisition costs and increasing conversion rates. On the brand side, I had to re-define UVM's brand and media strategies to increase awareness, top of mind and intention to buy among 4 different targets. Both digital and brand strategies were linked to the corporate communications strategy which is still based in a content and marketing automation initiatives.

Head of Media, PR and Digital Communication

Axa

Nov 2010 - Dec 2014 (4 years 2 months)

Full accountability on AXA’s media strategy and positioning in Mexico (awareness, brand reputation and digital footprint). As head of PR I was responsible of AXA’s brand reputation and on digital I developed and implemented AXA's full digital ecosystem strategy (Social Media). Accountable on company's digital transformation; close work with AXA Lab in Silicon Valley for the creation and implementation of digital innovations. Liaison with AXA Group in Paris and AXA Region in Spain.

Marketing and Customer Service Director

Aerolíneas Ejecutivas

Mar 2009 - Nov 2010 (1 year 9 months)

Brand development, web site traffic growth and advertising revenue. Developed brand strategy and statystic tools to increase sales, brand perception and ROI. Full responsible on managing Advertising, Media and PR Agencies (spokesman). Also managed the Customer Service department.

Marketing Manager

Ing

Feb 2006 - Feb 2009 (3 years 1 month)

Accountable for the positioning and perception of the brand in Mexico as well as to help increase the business and profitability of all our Buisness Units through a variety of Marketing initiatives. - Managed the "F1 Roadshow in Mexico" with a positive impact in the brand and recognition of the biggest roadshow in the world. - Managed the re-positioning of ING in Mexico (internally and externally).

Brand Manager

General Motors

Jan 1999 - Feb 2006 (7 years 2 months)

Responsible of the introduction of 2 new brands in Mexico: Fiat and Alfa Romeo; developed the second Distribution Channel for GM gaining 2% mkt share, dealer distribution growth by double and +3% business profitability; managed the new launch of Pontiac in Mexico with the introduction of 6 new models. A successful career with different roles along 7 years.

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Carlos Marín

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