Mónica Daza

Marketing & Comms Manager

Globant

Feb 2020 - Oct 2022 (2 years 9 months)

Responsible for designing the strategic Marketing and Communications plan for Mexico, Central America, and Colombia through ABM campaigns, Emailing, Social Media, Paid Media, PR, Sponsorships, and Events, both in-house and industry-related, to generate cost-effective (Analytics) and qualified B2B leads (Funnels) for sales teams (Salesforce CRM). Also responsible for coordinating the generation of valuable content such as use cases, customer testimonials, and products from Globant and its strategic allies (Google, Microsoft, AWS, Salesforce, SAP). Align Employer Branding initiatives as a focal point for the region. Finally, negotiate and manage B2B suppliers (agencies and associations). In the first year, I was responsible for the management

Strategist & Innovation Consultant

Havas Media Group

Oct 2018 - Dec 2019 (1 year 3 months)

Leading the strategic plan and fronting with clients in digital transformation projects that improve the B2C customer experience, including leveraging data to better understand customer behavior and coordinating the implementation of communication strategies. Relevant Achievement: I led the implementation of the loyalty program, Descubre Compensar, in December 2019, overcoming 6 months of financial, legal, and technical limitations.

Programmatic Strategy Director

Havas Media Group

Jan 2015 - Oct 2018 (3 years 10 months)

Manage the programmatic buying business with KPIs for investment and profitability for Colombia and Ecuador. Lead a team of 7 traders. Evangelize the concepts and added values. Manage direct relationships with clients. Negotiate with vendors (DSPs, DMPs, SSPs, Ad Exchanges). Carry out the development of special projects (TV Sync, DMP). Relevant Achievements: I achieved 100% of the budget objectives for the 3.9 years and diversified the audience inventory portfolio by 300% through the Trading Desk (Affiperf) that I directed.

Digital Director

Havas Media Group

Feb 2013 - Dec 2014 (1 year 11 months)

Be in charge of the strategic plan for Colombia and Ecuador, through digital media planning with a team of 15 planners and digital specialists. (Display, Performance, Mobile, Social Media, SEO, SEM, Design, and Developments). Guiding new business projects and ensuring comprehensive alignment with ATL/BTL for the brand-building of local, regional, and global clients. Manage the relationships with Google, Facebook, LinkedIn, Twitter, Waze, Spotify, ESPN, Warner, amount others, and with all the leading Publishers of the digital ecosystem with audiences in the region. Some clients include Claro Colombia, Claro Ecuador, Renault, BBVA, Century Fox, Gas Natural, Carulla, Panamericana, Reckitt Benckiser, Grupo Corbeta, etc. Relevant Achievements:

Media Contacts Director

Havas Media Group

May 2012 - Feb 2013 (10 months)

At Media Contacts I was responsible for growing online investments according to the client´s marketing strategy by leading a team that enhances and provides media solutions across all interactive digital channels; Online and Social Media, Mobile Applications, Search, Insights & Analytics. Andean Region experience. Clients: Telmex, Comcel, Renault, Alkosto, Danone, LAN Colombia & Ecuador, Representaciones Continental, Porsche de Colombia, Transitions, etc

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Directora Digital (E-Business)

Fincaraz

Jul 2004 - Apr 2012 (7 years 10 months)

Guide the strategic model and implementation of classifieds web portals in Colombia. Relevant Achievements 1. Led the launch of 4 web portals with their business models from 2005 to 2006 (fincaraiz.com.co, laguiaclasificados.com.co, fotocarro.com.co, infojobs.net) 2. Created, led, and coordinated a team of 30 people from different disciplines (UX, CX, SEO, traffickers, call center, marketing, IT) from the year 2005 to 2012. 3. Defined more than 30 online products and packages for commercialization from 2005 to 2012. 4. Created and trained the first online sales teams, from 2005 to 2012. 5. Defined the promotion and marketing plan for online products (Adwords, Adsense) from 2005 to 2012. 6. Established a strategic alliance with Microsoft t

U

Experience as a Professor

Universidad del Rosario

Jan 2004 - Nov 2006 (2 years 11 months)

I was a teacher of the e-business class in the Graduate Project Management Systems Program at the School of Advanced Studies in Business Administration at the University of Rosario

Sales Banking Manager

Banco Caja Social

Dec 1999 - Jul 2000 (8 months)

Executed a market analysis identifying the strengths, weaknesses, opportunities and threats that allowed me to implement short term strategies and to surpass the predicted expectations. Increased by 20% the amount of savings over a period of seven months. Enhanced the branch profitability by means of the development of trading transactions and the migration to less expensive deposits. Stimulated the migration of originating deposits of other financial organizations. Created and developed an internal training program which led to an outstanding customer satisfaction level.

B

Coordinator of Selection, Training and Development

BANCO UCONAL

Feb 1995 - Jul 1999 (4 years 6 months)

Developed programs of human Management with a complete and integral perspective that included processes of recruitment, selection, administration of benefits, training and development and occupational health, previous to the fusion with the State bank. Carried out the selection process of executive professionals for the Bank and its affiliated companies. Determined, designed and implemented the program of self-training at national level. Organized and maintained institutional programs of occupational health, events and other programs of benefits for more than 1300 employees of the Bank.

Mónica Daza

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Mónica's behavioral traits
Mónica's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.