Dayana Saldarriaga
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Dayana Saldarriaga

Dayana Saldarriaga

About

Detail

Performance Marketing Analyst | Amazon PPC Expert | Google Ads Strategist
Medellín, Antioquia, Colombia

Contact Dayana regarding: 

work
Full-time jobs
Starting at USD1.4K/month
Flexible work
Starting at USD10/hour

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • Astound Commerce
    Performance Marketing Analyst
    Astound Commerce
    Aug 2022 - Current (2 years 11 months)
  • S
    E-commerce Specialist public Remote experience
    SMDigital USA
    Feb 2022 - Aug 2022 (7 months)
    - Media management and planning for US e-commerce clients. - In charge of planning, creating and managing PPC campaigns on Google Ads, Microsoft Ads, Quora Ads and other channels. - Ad optimization at keyword, placement, device, geographic, demographic and other levels. - Daily account management of PPC campaigns to ensure budget compliance, quality score maintenance and other key metrics. - Monitoring, evaluation and presentation of campaign performance through weekly and monthly performance reports for clients, analyzing and explaining trends, goals, opportunities and other key performance indicators.
  • Ziruma Labs
    Marketing Analyst
    Ziruma Labs
    Aug 2020 - Feb 2022 (1 year 7 months)
    - E-commerce accounts management in Shopify, Amazon and Etsy. - Implementation of organic and paid product placement strategies in the US, UK, Italy and Spain. Creation and optimization of campaigns in Google Ads, Facebook Ads and Amazon Advertising. - Data analysis and digital performance metrics. Benchmarking. - Market research for new product development. Copywriting and media management support for ad creation. - Social media management and content planning.
  • Alcaldía de Medellín
    Economist
    Alcaldía de Medellín
    Jan 2019 - Jul 2020 (1 year 7 months)
    - Analyst in charge of reporting and data management for decision making and dissemination of knowledge of the Ministry of Finance. - Collection, processing, cross-referencing, management and economic and statistical analysis of confidential data and information sources. - Preparation of reports, reports, dashboards, articles, audit programs and indicators derived from internal and external data related to municipal and national taxation. - Automation in Python for the identification of more than 100,000 Industry and Commerce Tax defaulters.
  • Alcaldía de Medellín
    Excellence Intern
    Alcaldía de Medellín
    Jul 2018 - Dec 2018 (6 months)
    - Intern supporting the analysis and interpretation of economic information for decision making in the Finance Secretariat of the municipality. - Preparation of a report on transfers versus municipal contributions for the office of the Secretariat of Finance and ANDI. - Analysis of taxing proposals for Asocapitales. - Elaboration of Balanced Scorecard for the Undersecretary of Revenues.
Education verified_user 0% verified
  • Universidad de Antioquia
    Economist
    Universidad de Antioquia
    Jan 2014 - Jan 2019 (5 years 1 month)