David Quintero Bedoya
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Antioquia, Colombia
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Jobs
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- VCommercial Strategy & Financial Planning ConsultantVarious ClientsFeb 2025 - Current (7 months)Led the design of data-driven models and financial forecasts to restructure the prize offering, aligning it with audience engagement patterns, sales trends, and regulatory compliance. Developed executive dashboards and scenario simulations to assess commercial impact, optimize campaign timing, and support high-level decision-making. Provided strategic guidance on budget distribution, channel prioritization, and portfolio mix to maximize ROI across marketing and distribution efforts. Delivered actionable recommendations to leadership focused on improving promotional effectiveness, revenue performance, and audience conversion.
- BManagement Engineer (Professional J1)Big Sky Resort Cowboy RoastersAug 2023 - Feb 2025 (1 year 7 months)Participated in a professional exchange program, integrating into operational management, customer service, and supply chain processes. Strengthened leadership and strategic planning skills in multicultural and fast-paced environments. Enhanced communication and problem-solving abilities while working in an English-speaking professional setting.
- LStrategic Planning & Performance ConsultantLotería de MedellínNov 2022 - Dec 2023 (1 year 2 months)Led budgeting and financial planning for high-impact marketing campaigns and strategic projects, developing business cases and forecasts for Board approval. Identified and engaged strategic partners to support the launch of new products and the amplification of existing offerings, enhancing reach and market fit. Supported the planning and execution of promotional events, aligning brand objectives with audience engagement and campaign performance. Built real-time dashboards to monitor key performance indicators (KPIs), enabling agile adjustments to optimize spend and operational outcomes. Conducted deep-dive analysis on acquisition, retention, and monetization drivers, providing insights to inform remarketing strategies and optimize customer
- HBusiness Intelligence & Financial Planning ConsultantHACEB WHIRLPOOL INDUSTRIALSep 2021 - Jul 2023 (1 year 11 months)Advised the financial planning team in budget preparation, project evaluation, and monthly closing processes, contributing to executive-level presentations and BOD decision-making. Implemented strategic dashboards in Power BI and Tableau connected to SAP, improving visibility of financial and operational KPIs for senior management. Transformed complex financial and logistics data into monitoring systems with predictive models and automated alerts to support proactive decision-making. Drove process improvements in resource allocation and financial control, enhancing operational efficiency through data-driven insights. Promoted BI adoption across departments, strengthening the organization's data culture and performance tracking capabilities.
- MHead of GrowthMowies Inc. (Startup)Aug 2020 - Sep 2022 (2 years 2 months)Led the performance analysis of all digital marketing campaigns, generating insights to optimize channels, audience segmentation, and messaging strategies for creator-led experiences. Collaborated directly with content creators and marketing teams to develop growth strategies tailored to audience behavior, platform trends, and creative positioning. Designed and executed A/B and multivariate tests to validate hypotheses around pricing, product features, and communication tone —delivering measurable improvements in acquisition and conversion. Built dynamic data visualization tools for internal teams and external partners, supporting evidence-based decisions in product development and market expansion. Partnered with product, tech, and creativ
- HFinancial Planning ManagerHACEB WHIRLPOOL INDUSTRIALApr 2016 - Jul 2021 (5 years 4 months)Led the financial planning team in budgeting, profitability analysis, and long-term forecasting, providing key inputs for strategic decision-making at the Board of Directors level. Developed pricing models and scenario-based financial tools to improve revenue predictability, margin control, and business resilience. Collaborated with senior leadership to align financial performance with corporate strategy, contributing to high-level planning sessions and performance reviews. Facilitated cross-functional coordination with commercial, operations, and technical teams to ensure financial insights translated into actionable business initiatives.
Education
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- MMaster in Media and EntertainmentMar 2025 - Current (6 months)
- PPostgraduate Degree in Decision SciencesJun 2014 - Jun 2015 (1 year 1 month)
Management EngineerUniversidad Nacional de ColombiaJan 2008 - Jan 2013 (5 years 1 month)