David Forero Botia Data Scientist

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Senior Data Scientist

Blend360 (LinkedIn Project)

Sep 2025 - Current (11 months)

Developed and deployed Bayesian Marketing Mix Models to quantify multi-channel campaign impact; supported optimization of marketing spend across customer lifecycles. Built and maintained production DAGs and MLOps pipelines for campaign attribution models; ensured reliability, scalability, and ongoing model monitoring. Performed large-scale data analysis and modeling for LinkedIn marketing initiatives; measured campaign effectiveness for both retention and acquisition use cases. Partnered with engineering and business teams to operationalize models and insights; translated complex statistical results into actionable recommendations.

Data Scientist

Placer.ai

Sep 2022 - Sep 2025 (3 years 1 month)

Analyze and interpret large datasets, including geospatial and demographic data, to extract actionable insights for various business needs. Develop, optimize, and deploy machine learning models to support data-driven decision-making and improve analytical accuracy. Design and maintain data pipelines to clean, transform, and integrate diverse data types for analytical use. Perform exploratory data analysis and create visualizations to communicate insights effectively to technical and non-technical stakeholders. Generate and review custom reports with critical analysis and cross-validation against external sources, ensuring data integrity and accuracy. Collaborate closely with cross-functional teams in the United States to prioritize objectiv

Support Engineer

Command Alkon

Mar 2021 - Aug 2022 (1 year 6 months)

Provide worldwide services for the CommandBatch system, a concrete plant automation software based on the integration of several databases using SQL. Perform database maintenance and fix errors with SQL tools in a timely manner to ensure high-quality customer support. Analyze plant processes related to the electrical and mechanical automation equipment controlling the concrete plant and design and implement improvements.

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Data Analyst Jr.

CENIT: Transporte y Logística de Hidrocarburos (Oil Transport and Logistics)

Jan 2020 - Jun 2020 (6 months)

Analyze mechanical and electrical equipment maintenance indicators at a national level, providing relevant information through dashboards and reports for decision-making. Perform the maintenance of over 10 databases used to calculate the performance indicators of the assets. Process a database with over 5,000 equipments to eliminate multiple errors using SQL techniques or spreadsheets, in order to maintain the integrity and veracity of the data.

David Forero Botia

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