I am a bilingual B2B marketer specializing in the SaaS and technology sectors. With a diverse background spanning startups to mid-sized companies in Latin America, the USA, and Canada, I have developed a hands-on approach to navigating both emerging and established markets successfully.
My marketing expertise is broad and deep, encompassing demand generation, customer acquisition, and the optimization of lifetime value. I implement comprehensive full-funnel marketing strategies, closely aligning them with sales objectives to drive maximum returns. I am particularly skilled in Account-Based Marketing (ABM), where I excel at designing and executing targeted campaigns that effectively engage key industry players.
In addition to my strategic capabilities, I have a strong track record in event marketing, having planned and executed major industry events. I also lead robust lead generation campaigns and manage sophisticated social media and content marketing strategies. This includes managing paid media across platforms such as LinkedIn Ads, Google Ads, and Meta, as well as overseeing organic content strategies involving SEO and email marketing.
Beyond tactical marketing, I oversee brand management and public relations, ensuring our brand message is not only cohesive but powerful and compelling. My professional philosophy centers on leadership, problemsolving, and the pursuit of high-quality performance. I am dedicated to producing significant results and fostering collaborative environments, underpinned by excellent communication, negotiation, and networking skills.
