Associate Manager Programmatic
GroupM Nexus
Sep 2024 - Current (2 years 2 months)
As an Associate Manager Programmatic, I specialized in the creation, management, and optimization of advertising campaigns and creatives, demonstrating strong skills in performance analysis, budget control, and maintaining Cost Per Acquisition (CPA) below a 10% threshold to ensure over 95% campaign performance. I generated detailed and strategic reports for weekly client communication and expense confirmation. Additionally, I engaged in payment processing discussions with clients to understand the financial management of campaigns, negotiating budgets and creating Purchase Orders (POs), Insertion Orders (IOs), and invoices to ensure accuracy. This involved constant monitoring for any issues and proactively addressing solutions with clients