David Alejandro Sanchez González
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Communicator
Bogota D.C., Colombia
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Résumé
Jobs
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- ILatam Digital Marketing SpecialistINFINIX MOBILITYOct 2024 - Oct 2025 (1 year 1 month)Management of advertising campaigns on Meta, TikTok, and Google to strengthen brand positioning and increase Share of Voice (SOV). Oversaw strategic partnerships with leading brands such as Rappi, Yango, Nequi, PedidosYa, and DeUna across Colombia, Ecuador, and Bolivia, positioning Infinix in the consumers’ Top of Mind.
Socializer public Remote experienceQuiroga Law Office, PLLCDec 2023 - Sep 2024 (10 months)Client management through social media and CRM tools, optimizing communication between departments and supporting commercial and advertising areas to increase leads. Additionally, responsible for the creation, maintenance, and analysis of databases.- Community Manager - Communication AssistantAsociación Nacional de Instituciones Financieras AnifFeb 2023 - Dec 2023 (11 months)Development of digital communication plans for social media, direct engagement with journalists (PR using CRM tools), and creation of journalistic content. Production and editing of audiovisual materials, event management, collaboration with influencers, and measurement of KPIs.
- DCommunications CoordinatorDutch - Colombian Chamber of CommerceOct 2022 - Feb 2023 (5 months)Writing news content about major commercial, political, and economic events and developments in both countries, direct engagement with media, creation of commercial agendas, and development of content for social media (organic and paid content - Meta (Facebook and Instagram), LinkedIn and Google) and email Marketing (using CRM tools).
- Media AnalystAcerca ComunicacionesJul 2022 - Oct 2022 (4 months)- Relationship and analysis of social media and news to create media reports, value propositions in the business and public spheres, and communication plans for different companies in the economic and hydrocarbon sectors.
- MIntern of Business CommunicationMakroJan 2022 - May 2022 (5 months)- Make audiovisual products for different areas of the company by using the Adobe suite (Premiere, After Effects, Illustrator, Photoshop), execute well-being plans to improve the work environment, and the communication among the company.
- Consultant of Internal and External CommunicationUniversidad de la SabanaJul 2021 - Nov 2021 (5 months)- Among my functions were the total management of the social networks of the Center for Innovation and Entrepreneurship Sabana (CEIS), the design of audiovisual products, the creation of engagement reports, and creative support.
- Quality AnalystTeleperformance SpainDec 2020 - Dec 2021 (1 year 1 month)- My functions were guided to the analysis of the KPIs for the creation of different action plans oriented to the operational excellence of the campaign. Likewise, my tasks included working one-on-one with operation agents.
- Customer Care Representative verified_user Verified experienceTeleperformance SpainDec 2019 - Oct 2020 (11 months)Provide timely and effective information to the needs of different clients through verbal and written channels. In addition to supporting the purchase of different products and services.
Education
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- Master's in Marketing and Digital Advertising public Remote experienceUniversidad NebrijaOct 2023 - Jul 2024 (10 months)
- Digital Marketing Certification - Business Communication.Universidad de la SabanaAug 2020 - Dec 2020 (5 months)- 4.5/5.0 final grade
- Social Communication and Reportery - CommunicationUniversidad de la SabanaJan 2018 - Jan 2022 (4 years 1 month)