Dave Persaud
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Dave Persaud

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Marketing Executive with Cross-Functional experience in CPG, Food & Beverage, and Wine & Spirits categories.
Stamford, Connecticut, United States
Contact Dave regarding: 
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Full-time jobs
Starting at USD120K/year
Flexible work
Starting at USD60/hour
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Résumé

Jobs verified_user 0% verified
  • S
    VICE PRESIDENT, MARKETING
    SABATINO TRUFFLES
    Feb 2021 - Nov 2023 (2 years 10 months)
    Sabatino Truffles is a leading purveyor and distributor of truffles to restaurants, chefs, and home cooks worldwide. • Refocused company's marketing efforts to increase brand awareness and open new markets for a $75+ MM portfolio across foodservice, retail, food manufacturing, private label, and DTC channels leading to private equity investment. • Supervised and empowered a marketing team of 4 charged with developing annual marketing strategy, launch plans, campaigns, and tactics leading to 2 consecutive years of over 20% growth in revenue and ~25% growth in EBITDA. • Created fully integrated, omnichannel go-to-market strategies and campaigns (digital, public relations, social media, SEO / SEM, email, CRM, trade shows) to launch new SKUs
  • F
    MARKETING DIRECTOR
    Fresh City Restaurant Natick MA
    May 2020 - Feb 2021 (10 months)
    Restaurant City is one of the premier commercial food service equipment dealers on the East Coast. • Built and repositioned retailer's branding and expansion efforts into new markets. Developed overall marketing strategy and plan, e-commerce strategy, and digital (SEO / SEM) and social media marketing programs. • Optimized over $500,000 in paid digital advertising on Google Ads and Facebook Ads leading to a 19% increase in ROAS. • Initiated development of new digital marketing program and e-commerce platform to drive additional online sales. • Evolved in-store branding presence to create a cohesive customer experience in-store and online.
  • K
    BRAND MANAGER
    KOBRAND CORPORATION
    Sep 2017 - Apr 2020 (2 years 8 months)
    Kobrand imports and markets a distinguished portfolio of hand-selected family-owned fine wine brands representing every major wine region of the world and the finest specialty spirits. Page 2 of 2 • Spearheaded all marketing activity across 13 proprietary and agency brands with $25+ MM P&L oversight, developing and directing annual marketing plans and sales planning that increased growth over 20% in revenue on focus brands. • Launched three high-imaging agency brands in 3 consecutive years working collaboratively with Sales, Operations, and Information Systems to achieve launch targets and contribute additional profit to the organization's bottom line. • Galvanized new distribution gains in the off-premise channel by fostering strategic
  • The Lamb Company
    DIRECTOR OF MARKETING, COMMUNICATIONS, AND
    The Lamb Company
    Oct 2013 - Jan 2017 (3 years 4 months)
    The Lamb Company is the leading North American supplier of lamb and other premium naturally-raised proteins. • Developed, built, and optimized firm's marketing capabilities, directing all facets of corporate communications, product management, market analysis, distributor marketing, and digital marketing (web, SEO / SEM, email, & social media). • Recruited by and reported directly to CEO as organization's head of marketing to rebrand and reposition company and brands. Managed a $250+ MM P&L driven by groundbreaking marketing initiatives that drove a 22% increase in profit. • Unlocked incremental $20M in revenue by predicting trends, conceptualizing, developing, and launching new value added, pre-seasoned lamb products. • Grew category b
  • D
    BRAND MANAGER
    DeMets Candy Company
    Jan 2009 - Oct 2013 (4 years 10 months)
    DeMet's Candy Company is a manufacturer and distributor of chocolate candies and snacks. Known for the Turtles® and FLIPZ® chocolate and snack brands, DeMet's is now a subsidiary of Pladis Global. • Achieved explosive growth, increasing revenue of the FLIPZ Chocolate covered pretzels brand from $8M (2009) to $48M+ (2013) leading rebranding, new package designs, and product formulation to gain new distribution. • Augmented marketing results and ROI, driving FLIPZ brand net profit margin increases 7%, despite rise of input costs, managing P&L, and brand profitability with two successful price increases in 2011 and 2013. • Assisted in development of marketing materials and collateral for middle market firm leading to the sale of the busines
  • P
    ASSISTANT BRAND MANAGER
    PHILIPS CONSUMER LIFESTYLE
    Jun 2005 - Aug 2008 (3 years 3 months)
    Philips is a large, multinational organization focused on consumer products, consumer electronics, and medical devices. • Increased market share of the Philips Norelco electric shaving brand ($260MM P&L) from 42% to 55% over 3 years. • Managed a $55+ MM overall marketing budget including over $35 MM in TV, print, and digital advertising spend.
Education verified_user 0% verified
  • University of Connecticut
    Master of Business
    University of Connecticut
  • U
    Bachelor of Science
    University of Massachusetts Amherst Office of Information Technology