Darren Card

Darren Card

About

Detail

Ships production AI and the strategy & operating system around it. Founding CPTO at Lexful.ai. 3x category creation. Leads or builds.
British Columbia, Canada

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • Dacardai
    Builder (Independent Product & Technology R&D on AI-native ProdOps)
    Dacardai
    Apr 2026 - Current (7 months)
    Dacard.ai, personal R&D on AI-native product operations. Built solo, end to end.

    - Built three product operations diagnostic frameworks (Team Operations, Development Lifecycle, Product Assessment) totaling 88 scoring units across how a team operates, how it builds, and what it ships.
    - Designed a named-pattern engine that diagnoses cross-framework tension (team ahead of product, build ahead of team) rather than scoring any single dimension in isolation. The divergence is the diagnosis.
    - Version-locked the frameworks to keep scoring longitudinal, so a team's stage today stays comparable to its stage six months out.
    - Buil
  • Top Down Ventures
    Entrepreneur in Residence
    Top Down Ventures
    Mar 2025 - Current (1 year 8 months)
  • Lexful
    Chief Product & Technology Officer (AI-first Founding Team 0-to-1)
    Lexful
    Mar 2025 - Mar 2026 (1 year 1 month)
    Built AI platform from zero to production launch, to displace $100M+ ARR incumbent. 🚀

    -Defined AI-native platform strategy and vision targeting underserved market segment, establishing competitive advantage through autonomous knowledge operations and comprehensive ecosystem integration
    - Launched product with multiple design partner customers, evolving from data migration POC through conversational search to full platform experience, validating product-market fit
    - Built cross-functional product team from 0 to planned 10-person organization with modern AI-era ratios, establishing technical architecture for universal data ingestion, entity resolution, and AI-powered knowledge intelligence
    - Partnered with GTM t
  • Cognota
    VP, Product & Technology (Learning Operations)
    Cognota
    Mar 2021 - May 2024 (3 years 3 months)
    - Recruited by the CEO as the first product leader, driving the business pivot from an SMB-focused point solution to an enterprise suite.
    - Defined a product vision for corporate L&D teams, creating the new LearnOps category within HR technology.
    - Strategized to elevate ACVs from 4-figure to 6-figure multi-year enterprise deals, securing clients like EY, Synchrony Financial, and Delta Airlines.
    - Established an outcomes-focused product operations function, boosting development from ‘low’ to ‘high’ performance in 6 months using Google’s DORA benchmarks.
    - Increased business valuation through product leadership, enabling a successful $5.5M Series-A funding raise in December 2023.
  • Elastic Path Software
    Director, Product Management (eCommerce)
    Elastic Path Software
    Mar 2019 - Feb 2021 (2 years)
    - Recruited by the VP of Product Management to build a top-tier product team and process, driving a strategy to transform enterprise B2B eCommerce and achieve $30M ARR.
    - Hired, coached, and mentored a team of 5 high-performing product managers, enhancing focus, communication, and collaboration across all business units.
    - During the COVID pandemic, swiftly reallocated investments to support urgent customer needs, e.g. - curb-side pickup, boosting a new revenue channel for clients like United Airlines, Pella Windows, and reMarkable.
    - Played a key role in assessing and acquiring a modern micro-services platform, accelerating the product roadmap by 18-24 months and unlocking new market opportunities.
  • Unbounce
    Director, Product Management (Landing Page Optimization)
    Unbounce
    Jul 2018 - Feb 2019 (8 months)
    - Collaborated with the CPO to modernize the creation of custom, intelligent landing pages, boosting marketing qualified leads (MQLs).
    - Led a beta program to develop and test an AI/ML solution that auto-generates personalized landing pages through real-time A/B testing, reinforcing Unbounce’s innovation leadership.
    - Standardized measurement practices to shift the product team to an outcomes-focused mindset, evaluating feature success through metrics like user satisfaction, engagement, adoption, and retention.
    - Fostered strong product and technology relationships with strategic partners like Google and HubSpot, accelerating revenue through partner channels.
  • Allocadia an Uptempo company
    Director, Product Management & Product Design (Marketing Performance Management)
    Allocadia an Uptempo company
    Oct 2015 - Jun 2018 (2 years 9 months)
    - Collaborated with the co-founder after a $7M Series-A (2014) to help enterprise marketing teams, including Microsoft, GE Digital, and Charles Schwab, showcase ROI to C-suite stakeholders.
    - Launched ‘strategic planning’ and ‘marketing insights’ products, driving additional revenue through add-on modules and boosting ACVs to support ARR growth from $5M to $20M.
    - Established a quarterly customer advisory board with members like Microsoft, Box, and Red Hat, enhancing collaboration, alignment, satisfaction, and key account retention.
    - Introduced a modern product function, hiring 4 product managers and 2 product designers, leading to significant improvements in collaboration, communication, and product delivery.
    - Develop
  • QuickMobile by Cvent
    Director, Product Management & Product Design (Event & Conference Apps)
    QuickMobile by Cvent
    Feb 2013 - Oct 2015 (2 years 9 months)
    - Recruited by the CEO post-$3.2M series-A (2013) to lead the evolution of a SaaS mobile app platform for corporate meetings, aiming to scale to $10M ARR and drive growth.
    - Established and led a senior stakeholder committee to prioritize custom development requests and optimize resource allocation, minimizing impact on the product roadmap.
    - Successfully led the delivery and market launch of a multi-tenant solution, driving cross-functional team collaboration.
    - Collaborated with customer success to migrate 100+ customers, including VISA, Target, and Deloitte, to a standardized platform, freeing resources for new feature development.
    - Conceptualized and launched the first Apple Watch supported conference attendee app,
  • Vision Critical
    VP, Product Management (Customer Research Communities)
    Vision Critical
    Jul 2009 - Feb 2013 (3 years 8 months)
    - Managed a SaaS community insights and market research platform, supporting 300+ global enterprise customers, including Banana Republic, Condé Nast, and NASCAR, scaling $10-50M ARR.
    - Launched the first mobile-enabled quantitative and qualitative survey experience, timed with Apple’s first iPhone release, generating PR to boost brand awareness.
    - Led the creation and launch of two new standalone products, co-developed with Molson-Coors (new idea testing) and ESPN (video perception analysis), each achieving $1M ARR within 12 months.
    - Co-managed the optimization of the entire customer journey, enhancing consistency and improving the customer experience from the first touchpoint to account sunsetting.
  • Vision Critical
    VP, Custom Software Solutions (0-to-1 SaaS Products)
    Vision Critical
    Feb 2009 - Jul 2009 (6 months)
    - Managed P&L for custom development services, extending core product capabilities for customers like John Deere and Kaiser Permanente.
    - Led customer business analysis, proposal creation, and project delivery, generating over $2M in revenue, including recurring maintenance fees.
  • B
    Sr. Product Manager (Streaming Media)
    BodogTVnet
    Jul 2007 - Mar 2008 (9 months)
    - Supported build, launch and ongoing development of the BodogTV.net web portal
    - Led product and business operations for television and web tv
    - Supervised team of 2 responsible for content licensing, distribution and sponsorship
    - Managed relationships with national broadcast networks including Fuse, The Score and The Fight Network
  • B
    Sr. Program Manager (Online Gaming)
    Bodognet
    Mar 2006 - Jun 2007 (1 year 4 months)
    - Participated in formulation of Product Management Office and process design/standardization
    - Lead Project Manager for the Bodog.net online gaming platform
    - Responsible for resource plans, timelines, budgets and project success
  • A
    Designer (Graphics, Print & Web)
    Arson Snowboard Apparel
    Jun 2001 - Feb 2002 (9 months)
  • n
    Interactive Designer & Web Developer
    nject Creative
    Oct 2000 - Jun 2001 (9 months)
  • P
    Co-Founder (Digital Agency)
    Popgun Media
    Sep 1999 - Feb 2006 (6 years 6 months)
    - Managed all aspects of business operations
    - Led business development and account management
    - Responsible for resource plans, timelines, budgets and project success
    - Participated in website and application design, development and ongoing maintenance
Education verified_user 0% verified
  • Pragmatic Marketing
    Effective Product Marketing & Product Launch Essentials, Product Marketing
    Pragmatic Marketing
  • M
    Diploma in Graphic Design & New Media Communications, Online Media
    Metro Training Institute
  • University of Alberta
    Bachelor of Science (B.Sc. Degree
    University of Alberta
  • Douglas College
    Self-Employment Training Program, Entrepreneurial Training
    Douglas College
  • Scrum Alliance
    Certified Scrum Professional (CSP, Agile/Scrum Process
    Scrum Alliance
  • ProductLed
    Product-Led Fundamentals Certified, Product-Led Growth
    ProductLed
  • Pragmatic Marketing
    Pragmatic Marketing Certified (PMC, Product Management
    Pragmatic Marketing
Projects (professional or personal) verified_user 0% verified