Dara S Elavia SAAS Sales Leader

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Associate Vice President Sales - EMEA

Wingify Software Pvt Ltd (VWO)

Apr 2025 - Current (1 year 2 months)

• Own full regional P&L reporting to CEO — all revenue across New Business, Expansion, and Partnerships across 10+ countries (UK, DACH, France, Benelux, Nordics, Spain, UAE, Israel, South Africa) spanning SMB, Mid-Market, and Enterprise segments • Delivered 200%+ EMEA revenue growth in 3 years — built outbound engine and partnership model from zero; created territory frameworks, ABM playbooks, and partner ecosystems that now sustain the region's growth independently of any single hire • Lead a 45+ member cross-border organisation onshore EMEA market teams and offshore India hub — growing regional headcount 3x through structured hiring across AEs, SDRs, BDRs, and team leads • Closed Fortune 1000-level Enterprise deals across Retail, Financia

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Sales Director - EMEA

Wingify Software Pvt Ltd (VWO)

Jul 2022 - Mar 2025 (2 years 9 months)

• Scaled EMEA revenue by 157% in under 3 years — led 45+ member cross-functional team (New Business, Expansion, BDR, SDR, Partnerships) across onshore EMEA and offshore India as second-line manager with 5 direct-report team leads • Built the outbound and partner-led GTM playbooks from scratch — ABM programmes, structured outbound sequences, territory planning, and partner ecosystems across 5+ markets — driving consistent new logo acquisition and multi-six-figure Enterprise deal closures • Maintained consistently low churn through strong CS collaboration and proactive account management; launched strategic partner ecosystem across 5+ markets to deepen penetration and support retention • Represented VWO at 7–10 SaaS and Martech conferences an

Associate Director, Sales – EMEA

Whatfix

Jan 2021 - Jul 2022 (1 year 7 months)

• Built Whatfix's EMEA outbound function from zero — designed hiring profile, onboarding framework, and coaching model; recruited and ramped 10 Territory Sales Managers across the region within the first year • Led C-suite Enterprise selling across EMEA — targeting CIOS, COOs, and Heads of Digital Transformation; delivered consistent QoQ and YoY revenue growth through high-velocity pipeline management • Spoke at Insurtech Insights and eWorld Procurement in London (1,000+ senior enterprise decision-makers) — generated brand-led pipeline and drove executive relationship development • Maintained full Salesforce hygiene; ran weekly pipeline reviews, QBRs, and enablement programmes — reducing new hire ramp time and sustaining consistent team-wid

Enterprise Sales Manager – EMEA

BrowserStack

Dec 2019 - Jan 2021 (1 year 2 months)

• Built EMEA outbound team from 0 to 80 AEs in 9 months — end-to-end: hiring, onboarding, training, ramping; created the foundational GTM infrastructure that scaled the region; delivered highest EMEA revenues for two consecutive quarters • Led 10 Senior AEs in Enterprise segment using a value-based, solution-selling methodology — executed all pipeline stages from prospecting to close while designing the outbound process and territory quotas that became the EMEA operating model • Represented BrowserStack at global conferences; grew revenue from existing client base alongside new logo acquisition through structured QBR programmes and quarterly in-person executive engagement

Regional Sales Manager, Consumer & SMB – UK & Ireland

Dell Technologies

Feb 2018 - May 2019 (1 year 4 months)

• Led a 75-person sales workforce delivered $80M annual target; 52% revenue growth and 60% margin growth YoY in FY19; improved NPS by 25 points YoY through service excellence and structured team coaching • Designed deal recommendation algorithms for sales and marketing; built forecast accuracy frameworks through pipeline reviews and Salesforce analytics; recruited and developed talent across multiple seniority levels • Partnered across Marketing, Merchandising, and Finance to capture new market segments; implemented sales strategies to reach unexplored customer groups across UK & Ireland

Senior Sales Manager, SMB – UK & Ireland

Dell Technologies

May 2013 - Jan 2018 (4 years 9 months)

• Led a 15-person outbound acquisition team to $24M annual revenue at 30% margin — best-performing team for 8 consecutive quarters of sustained plan overachievement • VP Award - Manager of the Year for beating plan all 4 consecutive quarters; Silver Award for incremental revenues through new outbound campaigns, market expansion, and product bundling initiatives • Closed significant deals through in-person C-level engagement with MDs, IT Directors, and business owners; launched multiple outbound campaigns and revenue programmes that opened new customer segments

Business Sales Manager, Mid-Market – UK & Ireland

Dell Technologies

Nov 2011 - Apr 2013 (1 year 6 months)

• Led a 12-person outbound team — opened new market segments, drove QoQ/YoY growth, and developed the team on solution selling, product positioning, and performance goal achievement

Consumer Sales Manager – UK & Ireland

Dell Technologies

Dec 2008 - Oct 2011 (2 years 11 months)

• Managed a 10-person team delivering $20M annual revenue grew QoQ and YoY through cross-sell and upsell programmes; built strong customer relationships that reduced churn and improved satisfaction

Technical Sales Representative & Small Business Sales Representative

Dell Technologies

Aug 2005 - Nov 2008 (3 years 4 months)

• Led shift from box-selling to Enterprise solutions selling (servers, storage, switches) at 25% mix and 35% margins; managed outbound SMB sales delivering $4M annual revenue pitching to CEOs and IT Directors against competitive alternatives

Process Developer

Genpact

Jul 2004 - Jul 2005 (1 year 1 month)

Dara S Elavia

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