Diana Alejandra Pachon Garzon
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Digital Marketing | Social Media Strategist | Social Media Analyst | Community Manager | Advertising | Content Planning | Social Listening | Google Ads | SEO |
Bogotá, Bogota, Colombia
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Sales And Marketing Intern public Remote experienceEngel & VölkersFeb 2023 - Jun 2023 (5 months)Responsibilities 1. Managing various social media platforms, generating data analysis using Semrush to create content marketing strategies. 2. Designing and creating visual assets and advertising campaigns for posting on Facebook, Instagram, and LinkedIn. 3. Planning and executing content calendars with the aim of identifying the most effective digital marketing strategies. Achievements 1. I advised on the digital marketing strategy and website for one of the real estate advisors within the company, which allowed them to significantly surpass their monthly goal, thus positively impacting their sales target indicator.- xMarketing AssistantxSensa LabsSep 2022 - Jul 2023 (11 months)Responsibilities 1. Optimize the website design with the goal of improving the company's image in front of potential clients. 2. Design and develop printed advertising materials for various events, conferences, and forums. 3. Create content for the membership members with the purpose of explaining the functionality and importance of the product and the impact it has on the quality of life of its users Achievements 1. I increased the number of leads by 10% through the website redesign, which had a significant impact on sales.
- VSocial Media Strategist public Remote experienceVida MiaAug 2022 - Oct 2023 (1 year 3 months)Responsibilities 1. Design and execute effective social media strategies to increase Vida Mia's visibility, engage the audience, and attract new followers and customers. 2. Create compelling and relevant visual content for social media platforms, including posts, images, and ads that reflect the brand's aesthetics through benchmarking, audience and content segmentation. 3. Monitor and analyze social media metrics to identify potential customers and improvement opportunities using tools such as Google Ads, Meta Ads, and Google Analytics. Achievements 1. I built a social media following of over 142 followers, with more than 30% converting into customers in just 6 months, contributing to community growth and increased brand visibility thro
- VSocial Media StrategistVida MiaJun 2022 - Current (2 years 11 months)Responsibilities 1. Design and execute effective social media strategies to increase Vida Mia's visibility, engage the audience, and attract new followers and customers. 2. Create compelling and relevant visual content for social media platforms, including posts, images, and ads that reflect the brand's aesthetics through benchmarking, audience and content segmentation. 3. Monitor and analyze social media metrics to identify potential customers and improvement opportunities using tools such as Google Ads, Meta Ads, and Google Analytics. Achievements 1. I built a social media following of over 142 followers, with more than 30% converting into customers in just 6 months, contributing to community growth and increased brand visibility thro
- RSocial Media Marketing Intern public Remote experienceRufus, Amazon agency at InitiativeAug 2021 - Feb 2022 (7 months)Responsibilities 1. Create and manage the visual content for campaigns, ensuring alignment with the brand objectives. 2. Effectively conveying country proposals and messages to foreign audiences through social media and other communication channels. 3. Continuously monitoring the results of each campaign on social media and out-of-home advertising (OOH), adjusting strategies based on the data collected. Achievements 1. I contributed to the international promotion success of the "Rings of Power," "Transylvania," and "Maradona" campaigns, achieving greater reach and engagement on social media and generating increased interest from other countries in the country's proposals. 2. I identified and engaged relevant influencers who played a si
- AMarketing Volunteer verified_user Verified experienceAIESEC en ColombiaMay 2021 - Jul 2021 (3 months)I worked with the ARCA DE NOE veterinary clinic, making the company known to potential clients and proposing strategies to position the company in the state of Chuquisaca. In charge of the creation of Website and visual identity design. Preparation of plans and strategies to advertise the company in the local market. Management of social networks.
Education
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- AAdmetricks Intelligence - Qualified AnalystAdmetricksSep 2021 - Nov 2021 (3 months)
- Digital skills for professionalsGoogle Digital GarageNov 2020
- Cloud computingGoogle Digital GarageOct 2020
- Digital Marketing FundamentalsGoogle Digital GarageSep 2020
- AdvertisingUtadeoJan 2019 - Jan 2021 (2 years 1 month)
- UBachelor's degree, AdvertisingUniversidad Jorge Tadeo LozanoJan 2019 - Jan 2021 (2 years 1 month)
- UBachelor's degree, Graphic DesignUtadeo, Universidad Jorge Tadeo LozanoJan 2012 - Jan 2017 (5 years 1 month)
- UGraphic DesignUniversity Jorge Tadeo Lozano, UtadeoJan 2012 - Jan 2017 (5 years 1 month)
Projects
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