Dan Vogel

Dan Vogel

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Founder & President
Philadelphia, Pennsylvania, United States

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Jobs verified_user 0% verified
  • L
    Advisory Board
    Love Energy Nature
    Mar 2025 - Aug 2025 (6 months)
    Transforming skincare by empowering those with sensitive skin through natural, holistic solutions.
  • WiseVAs  Virtual Assistants
    Advisory Board
    WiseVAs Virtual Assistants
    Feb 2025 - Aug 2025 (7 months)
    Transforming the staffing industry by unleashing the top 0.5% of talent at unmatched cost savings.
  • WiseVAs  Virtual Assistants
    Advisory Board
    WiseVAs Virtual Assistants
    Feb 2025 - Aug 2025 (7 months)
    Transforming the staffing industry by unleashing the top 0.5% of talent at unmatched cost savings.
  • Drape Fit Inc
    Advisory Board Member via Advisory Cloud
    Drape Fit Inc
    May 2023 - Oct 2023 (6 months)
  • Americas Best House Plans
    Marketing Consultant
    Americas Best House Plans
    Oct 2022 - Current (4 years 1 month)
  • Dynamic Advertising Solutions DAS
    Marketing Consultant
    Dynamic Advertising Solutions DAS
    Feb 2022 - Aug 2023 (1 year 7 months)
  • Cresthill Academy
    Marketing Consultant
    Cresthill Academy
    Jan 2021 - Mar 2024 (3 years 3 months)
  • adHere Inc
    Performance Marketing | Media Buyer
    adHere Inc
    Jun 2020 - May 2024 (4 years)
  • RewardBee
    Vice President Marketing
    RewardBee
    Sep 2019 - May 2020 (9 months)
  • Media Direct
    Vice President Marketing
    Media Direct
    Jan 2019 - Jun 2020 (1 year 6 months)
    Developed B2C & B2B marketing strategies from the ground up for multiple brands within the organization. Leading all strategic and tactical marketing activities, including media buying to acquire and retain clients, social media, SEO, SEM, email initiatives, A/B testing and optimization, customer segmentation, & primary and secondary research. Promoted to vice president after nine months with the organization.
    • Increased profit margin by 10% by optimizing advertising for higher conversions
    • Improved lead quality which led to happier clients and decreased customer care efforts
    • Increased annual revenue by 45% by scaling advertising efforts
    • Launched two new business concepts utilizing Shopify
  • RewardBee
    Director of Marketing
    RewardBee
    Jan 2019 - Sep 2019 (9 months)
  • Marketri LLC
    Consultant
    Marketri LLC
    Sep 2017 - Sep 2018 (1 year 1 month)
    Marketri is a full-service Strategic Marketing Consulting and Fractional CMO company. Experts in the middle market space, Marketri designs strategic marketing plans, outline clear implementation steps, recommend and oversee the best people to bring the plan boldly to life, and regularly monitors and measures the results. Ultimately, providing a strong return on investment that will resonate for years to come.

    Marketri's expert marketing strategists leverage state of the art best practices, advanced technologies and metrics, and a network of highly skilled specialist sub-contractors to help teams generate warm leads, engage new and existing customers, and accelerate revenue.
  • DBV Marketing Inc
    Founder & President
    DBV Marketing Inc
    Feb 2017 - Current (9 years 9 months)
    DBV Marketing offers data-driven marketing services that transform Small Businesses into financially thriving organizations. Earn more revenue from existing clients and increase new business utilizing industry best practices through measured campaigns. Integrated services from business plans, marketing strategies to tactical roadmaps, all with an analytical eye will bring customers to you. As the outsourced marketing arm of your organization, our marketing services will help you achieve your business goals.
  • W
    Consultant
    Writers Matter
    Jun 2016 - Aug 2016 (3 months)
  • Grateful Plate Meal Delivery  Catering
    Vice President Strategy
    Grateful Plate Meal Delivery Catering
    May 2016 - Apr 2019 (3 years)
    Developed business plan that includes industry environment analysis, target markets, marketing strategy and tactics, and financial projections. Oversee all marketing initiatives including new client acquisition, retention and all associated platforms.
    • Increased clients by over 30%, grew website traffic (+75%), social followers (+40%), and email signups (+60%) by building a multi-channel marketing strategy with tactics that utilize, influencers, cross-promotions, social media, SEO and SEM.
    • Led initiative to establish new online ordering system, blog, and outsourced logistics.
    • Successfully exited the Meal Delivery Business
  • FlockU LLC
    Director of Marketing & Partnerships
    FlockU LLC
    May 2015 - Apr 2016 (1 year)
    FlockU.com is a digital hub created for students and written by students, with some savvy adults chiming in along the way. Founded in April 2015, FlockU was built to engage, entertain and enlighten students (and semi-grown adults) by showcasing what's happening on college campuses, online, and around the world.

    Designed and developed entire creative strategic marketing plan and contact strategy from the ground up, including leading media buying in the digital and offline space to acquire and retain core demographic data, analyzing programs to increase website traffic and social media engagement, and maintain all CRM-related information of e
  • Destination Maternity Corporation
    Director, Stategic Partnerships
    Destination Maternity Corporation
    Apr 2015 - May 2015 (2 months)
  • Destination Maternity Corporation
    Sr. Manager, Marketing Operations
    Destination Maternity Corporation
    Nov 2012 - May 2015 (2 years 7 months)
    Orchestrated strategic planning, including implementation and analysis of marketing initiatives designed to grow market share, drive sales, and minimize costs. Cultivated relationships with internal staff and external relationships to effectively manage programs in support of CRM, direct mail, database management, promotions, lead generation programs, and grand opening marketing. Managed team of two and multi-million dollar budget.
    • Responsible for strategic planning, implementation and analysis of marketing initiatives designed to grow market share, drive sales and minimize costs. Increased media impressions by over 110% and decreased spend by 10%.
    • Supervise and collaborate with both internal staff and external vendors handli
  • Destination Maternity Corporation
    Sr. Manager, Marketing Partnerships
    Destination Maternity Corporation
    Jul 2012 - Apr 2015 (2 years 10 months)
  • Destination Maternity Corporation
    Manager, Marketing Partnerships
    Destination Maternity Corporation
    Sep 2008 - Jul 2012 (3 years 11 months)
    • Initiated RFP process and coordinated integration to upgrade Email marketing vendor that yielded 40% savings.
    • Pioneered RFP process to upgrade POS shopper recognition software. Increased revenue by an estimated 8%, decreased expenses by 6%, and increased capture by 10%.
    • Effectively manage over ten partners, vendors and agencies for department that has boosted revenue by 15%.
    • Outsourced fulfillment of Web sampling program. Improved revenue by 60% and reduced expenses by 15%.
    • Forecast and manage multi-million dollar P&L and budget.
    • Strategize, establish, develop and close on new business sales opportunities.
    • Hired, oversee, and mentor two employees in all aspects of the company.
  • T
    Consultant
    TAPP
    Feb 2008 - Jun 2008 (5 months)
    • T-App Ltd. is an Israeli software company that was founded in 2006.
    • Developed strategic US market entry plan for start-up Technology Company.
    • Sourced CIO’s and conducted in person interviews for market research.
    • Produced survey and established pool of candidates to evaluate.
    • Analyzed secondary research on market trends and segments.
    • Collaborated with team of international consultants to recommend three-year tactical road map.
    • Addressed over 20 angel investors and venture capitalists at the Mid-Atlantic Diamond Venture Forum.
  • F
    IMBA Candidate
    Fox School of Business
    Sep 2007 - Aug 2008 (1 year)
    • Selected as an MBA Ambassador to assist in the recruitment of future Fox MBA students.
    • Increased lines of communications with potential MBA candidates.
  • The University of Pennsylvania Health System
    Financial Systems Specialist
    The University of Pennsylvania Health System
    Jan 2007 - Jul 2007 (7 months)
    • Designed and created an intranet web site for Finance team that streamlined company news and reports.
    • Developed new and accessible helpdesk form for clients, greatly reducing turnaround time on projects.
    • Reengineered nursing loan forgiveness repayment business process using MS Access and Excel. Combined processes used by three different entities into one global process.
    • Monthly reconciliation of employee benefits account with yearly expenses over $100M.
    • Created and maintained user friendly MS excel worksheets by using VBA macros for monthly financial analysis for accounting team. Reduced month end close time by 20%.
    • Provide systems, technical, financial and budget support to employees, including direct
  • The University of Pennsylvania Health System
    Financial Analyst
    The University of Pennsylvania Health System
    Jul 2006 - Dec 2006 (6 months)
  • Destination Maternity Corporation
    FInancial Analyst
    Destination Maternity Corporation
    Sep 2003 - Sep 2006 (3 years 1 month)
    • Collaborated with marketing to increase strategic partnership list by researching key industry segments and opportunities.
    • Developed and produced business requirements for CRM to track new opportunities based on client behavior models.
    • Created a methodology for increased lines of communication between corporate headquarters, exclusive partners and all company retail locations
    • Reengineered business process to include alliance partner promotions, products and cross-selling methods
    • Produce bi-monthly budgeting and weekly payroll analysis for stores. Defined and developed a system to track employees work time and budgeting constraints. Managed outside consultant to reconstruct data file used
    • Weekly meeting
  • T
    Intern
    The Dubbs Company
    Jan 2002 - Dec 2002 (1 year)
Education verified_user 0% verified
  • Temple University  Fox School of Business and Management
    MBA, International, International
    Temple University Fox School of Business and Management
    Jan 2007 - Dec 2008 (2 years)
  • Fox School of Business at Temple University
    MBA, International
    Fox School of Business at Temple University
    Jan 2007 - Dec 2008 (2 years)
  • ENPC MBA Paris  ENPC School of International Management
    MBA, Business Admin, Business Admin
    ENPC MBA Paris ENPC School of International Management
    Jan 2007 - Dec 2007 (1 year)
  • Ecole des Ponts Business School
    MBA, Business Admin
    Ecole des Ponts Business School
    Jan 2007 - Dec 2007 (1 year)
  • Muhlenberg College
    BS, Computer Science, Computer Science
    Muhlenberg College
    Jan 1999 - Dec 2003 (5 years)
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • M
      Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1
      Marketri Blog
      Jul 2018
      The basics of Google Analytics
    • M
      Beware of the Shiny Objects: Put Marketing Strategy & Analytics First
      Marketri Blog
      Jun 2018
      Marketing Strategy First, Shiny Second