Demand Generation Specialist
Upwork
Jan 2020 - Mar 2022 (2 years 3 months)
As a B2B Demand Generation Strategist, I played a pivotal role in driving revenue growth by creating, managing, and optimizing demand generation initiatives for our organization. In addition to responsibilities such as building and maintaining an ABM database, and managing digital campaigns; this role will also have a strong focus on event strategies. You will be responsible for planning, executing, and optimizing event-based initiatives that generate leads and foster customer engagement. Strategic Leadership: Develop and implement comprehensive marketing strategies, including ABM, digital marketing, social media, and events. Collaborate with internal stakeholders to align marketing strategies with overarching business goals. ABM Database M