Daniel Fernando Herrera Rojas

Daniel Fernando Herrera Rojas

About

Detail

Diseñador gráfico
Bogota D.C., Colombia
Contact Daniel regarding: 
work
Full-time jobs
Starting at USD1k/month
Flexible work
Starting at USD20/hour

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • ULA ideas
    Senior Graphic Designer
    ULA ideas
    Sep 2024 - Current (1 year 11 months)
    • Managed the internal visual identity for Bayer across LATAM, including email design, editorial layouts, interactive PDFs, and visual campaigns. • Provided creative leadership for the World Sight Day campaign, designing comic-style characters that reinforced the brand's visual identity. • Produced videos for Bioderma and designed graphic materials for Compensar and APPLE Colombia, standing out during the 2024 Fitness Week campaign. • Innovated in the design of interactive PDFs, enhancing user experience and information retention.
  • Journey
    Senior Graphic Designer
    Journey
    Oct 2023 - Current (2 years 10 months)
    • Designed corporate PowerPoint presentations for AON, improving clarity and visual impact of strategic content. • Produced instructional videos that enhanced the customer experience by 30%. • Created social media graphics that increased brand visibility.
  • The Brand Consulting Group
    Senior Graphic Designer
    The Brand Consulting Group
    Mar 2022 - Sep 2024 (2 years 7 months)
    • Designed and developed visual identities for brands such as Nueva EPS, Paga Todo, and Fondo Nacional del Ahorro. • Participated in training sessions for the implementation of AI tools like ChatGPT and Midjourney, facilitating the adoption of these innovative technologies within the creative team. • As a final artwork designer, ensured that all graphic pieces met quality standards and brand guidelines, with careful attention to spelling, layout, color, and composition to deliver professional and consistent results. • Contributed to the visual enhancement of Nueva EPS medical centers and the launch of the new ALPASO branch, creating more welcoming and functional environments that improved the user experience.
  • Spring Step
    Graphic Designer
    Spring Step
    Nov 2021 - Mar 2022 (5 months)
    • Rediseño de la línea premium de zapatos Primavera, logrando un aumento en ventas. • Desarrollo de campañas de marketing para el Día Sin IVA y la temporada escolar, con un impacto positivo en las ventas. • Diseño de stands y material visual para tiendas a nivel nacional, asegurando coherencia en la imagen de marca.
  • L
    Graphic Designer
    LikeSocialBiz (Remoto)
    Jul 2020 - Oct 2023 (3 years 4 months)
    • Optimized the social media presence of SKNH2O and VitaDreamz, significantly boosting overall engagement. • Produced video content for SKNH2O, enhancing the brand's positioning in the market. • Designed visual materials for ZEISS stores in Panama and Colombia, improving the in-store customer experience. • Led the full creative development for SpoonFly, from concept and design to 3D modeling of jewelry for recreational events.
Education verified_user 0% verified
  • m
    master's degree
  • 3
    3D
  • A
    Advanced Animation
  • P
    Professional Technician in Graphic Design
  • E
    Master Motion Graphics
    ESDESIGN Barcelona