Dan Lozano MBA. Marketing and Operations Director

United States - National Head of Marketing and Operations

AIESEC

Jul 2025 - Current (1 year 4 months)

- Lead the Marketing Operations of AIESEC in the United States
- Lead a team of 15 people executing difital and physical campaigns
- Track and optimize funnel metrics
- Final responsible for aquisition, activation, retention and brand ambassadorship

Global Business Development Specialist

AIESEC

Jul 2025 - Jul 2026 (1 year 1 month)

Sold the international services of AIESEC to companies in Latin America and the United States
Lead the account management processes with top companies based on the American continent

Switzerland - National Head of Marketing and Operations

AIESEC

Aug 2024 - Jul 2025 (1 year)

- Lead the marketing and sales departments for an organization of 300 people,
- Lead the Digital Marketing team for website optimization, Google Ads, SEM, SEO, data-based growth and brand positioning.
- Personally coach 7 local directors in 7 cities across Switzerland.
- Do market research to take strategic product decisions
- Plan, implement and track offline and online marketing strategies
- Website iteration for aiesec.ch
- Lead paid media strategy for AIESEC in Switzerland (Bern) and AIESEC in the US (New York), focusing on Meta Ads ROAS growth and campaign optimization with a budget of 15,000 USD

Marketing Automation & Work Management Solutions Architect

QStrauss Consulting

Aug 2022 - Dec 2022 (5 months)

Served as amarketing automation consulting, creating and impelmenting integrated solutionsfor clients in Adobe Workfront and Adobe Marketo
Analyzed US clients CRMs, workflow organization, email marketing campaigns setting and proposed improvement plans with predefined success metrics

Branch Account Manager

AIESEC

Aug 2021 - Jan 2023 (1 year 6 months)

- Lead a 50 people organization
- Website iteration

B2B Account Manager

Teleperformance Spain

May 2021 - Jun 2022 (1 year 2 months)

- Create quotes
- Follow up and assistance for customers
- Conversion from prospects to customers
-Communications with customers

Marketing Team Leader

AIESEC

Jan 2021 - Jul 2021 (7 months)

Lead the marketing and operations teams, optimizing the acquicition, activation and retention of new clients
Createand post content based on trends aiming for viralityand tracking success metrics and conversion rates inthe funnel

Marketing and Operations Team Leader

AIESEC

Aug 2020 - Jan 2021 (6 months)

Lead the local team of markeitng and operations, optimizing the most important conversion rates in 75%

Marketing and Content Specialist

AIESEC

Feb 2020 - Aug 2020 (7 months)

Supported the marketing and operations processes, optimizing lead-client conversion rate by 200%

Social Volunteering

AIESEC

Jun 2019 - Aug 2019 (3 months)

Brasil AIESEC en Brasil
• Enseñar a niños entre 6 y 14 años la lengua española.
• Enseñar a niños entre 6 y 14 años sobre los Objetivos de Desarrollo Sostenible

Dan Lozano

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Dan Lozano