Danilo Gomez Pelayo Data Analytics / Estadístico

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Digital Analytics

Neo Consulting S.A.C.

Oct 2022 - Current (3 years 6 months)

Data and platform management in coordination with the implementation team of campaigns. Development of campaign data visualization panels, integrating with information from Facebook, Google, Tiktok, GA4. Analysis, evaluation of data and detection of insights, classification of keywords and search terms, using R studio. Lead estimation using predictive analysis with R and Power BI. Supervision and review of metrics, campaign performance.
Commercial Intelligence Analyst

Grupo RPP

Mar 2022 - Sep 2022 (7 months)

Constant analysis of web traffic, digital audio and social networks with main indicators of our websites and the competition. Analysis and sales monitoring of the different digital formats. Preparation and daily maintenance of dashboards that allow monitoring and analyzing the main digital KPIs. Monitoring and reporting of different digital actions such as sponsored or shared value content campaigns (web notes, social networks and/or YouTube). Maintenance and storage of the Group's record databases, using tools such as Google Analytics, Facebook Ads. Analysis of the daily rating of RPP TV, competition and main TV channels.
C

Data Analyst

CENTRAL MEDIA

Apr 2021 - Feb 2022 (11 months)

Extraction of information for the development and implementation of Dashboards and KPIs in Power bi, reducing report creation time. Processing and analysis of information, using multivariate statistical techniques, for the study of brand monitoring and customer behavior.
Data Analyst

Havas Group

Jan 2019 - Mar 2021 (2 years 3 months)

Preparation of Dashboards and KPIs in Power BI, and statistical analysis in campaigns implemented in digital and traditional media, using multivariate statistics techniques. Multimedia reach estimation, using the Sainsbury model and competitor investment forecasts.

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Danilo Gomez Pelayo

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