I turn complex tech into mainstream traction. Over the past nine years, I’ve architected go-to-market, and community strategies that helped Rappi, Uber Eats LATAM, ByBit, Binance, Solana,
Aleph.im, CoinTracker, Metis, CyberConnect, Smart Token Labs—and dozens more—win real users across Latin America, the U.S., Europe, and Asia. My work has also bridged culture and crypto, teaming up with Quentin Tarantino, Doja Cat, and Jennifer Esposito to show that on-chain utility can hit the global stage.
As a former founder and hands-on advisor to 50+ startups, I’ve learned that every breakthrough starts with a story people actually understand. I bring that clarity to Web3, where adoption hinges on translating protocol complexity into human outcomes and measurable KPIs.
Today, I back and mentor builders reshaping finance and ownership—investing exclusively in real-world-asset tokenization, decentralized AI, DeSci, and DeFi. If I’m not personally invested, I don’t get involved. My playbook stays simple: narrative before noise, data over hype, and relentless execution until users, TVL, and revenue follow.