Daniel Felipe Larrotta
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Sales Manager
Bogota D.C., Colombia
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Senior Sales Manager Colombia - Mexico public Remote experienceLogystoSep 2021 - Aug 2022 (1 year)- -I have increased the company's revenue by 20% in 6 months. - - Negotiate with biggest e-commerce company in both countrys, Linio, Mercado Libre, Falabella. - -I have increased the amount of leads managed in hubspot by 10% Colombian and Mexico sales manager leader for e-commerce companies. Establish solid relationships with Logysto co- workers making sure they succeed. Performance in the territory to consistently achieve the overall sales target assigned. Source and acquire new brands (category development to improve sales and acquire new vendors) through market research, trade shows, and others. Achievements: -I have increased the company's revenue by 20% in 6 months. - Negotiate with biggest e-commerce company in both countrys, Linio,- VE-commerce ManagerVILLA ROMANA TEXTRON SAApr 2021 - Sep 2021 (6 months)- - Manage and develop the eCommerce strategy at Villa Romana using Shopify as e commerce platform. Assume responsibility for successful eCommerce activation of existing and new products as well as programs including the tracking and reporting of channel specific activity.Management of digital platforms such as Google Ads, Facebook Ads, Icommkt. I established sales and work objectives for the employees of the department that ensure the achievement of the company's objectives. Achievements: - Achievement of the objective in the first month of sales of the company. - Manage and develop the eCommerce strategy at Villa Romana using Shopify as e commerce platform - Manage, make the strategy and the sales budget for the marketplaces.
- TE-commerce SpecialistTommy Hilfiger - Calvin KleinNov 2020 - Apr 2021 (6 months)- - I started with the project in Vtex platform, so I needed to implement, develop and create all the e commerce area for both companies - - I started with the project in Vtex platform, so I needed to implement, develop and create all the e commerce area for both companies Online sales channel leader for Colombia, coordinating the performance area, customer service and operations. Generate strategies to achieve the objective of the forecast of the 2 brands: Achievements: - Build and strengthen relationships with key players/decision makers internally and externally. - Digital design strategies for both brands. - I started with the project in Vtex platform, so I needed to implement, develop and create all the e commerce area for both compani
- Head of e-commerce:BrandliveMay 2019 - Aug 2020 (1 year 4 months)- achive the gaol Coordinator, customer service and development. Strategies to achieve the forecast objective generator of the 6 brands: Loto del Sur, The North Face Colombia, The North Face Ecuador, Vans, Jansport, Superga and Samsonite. Achievements: -70% sales growth in digital channels for Loto del Sur. -Sales growth in .com channel and Market Places for Vans Colombia. -Sales strengthening and entire online channel for The North Face Colombia. -Online strategy successfully change for all Samsonite LATAM e-commerce.
- CSales managerCaptcha Tus IdeasDec 2015 - Apr 2019 (3 years 5 months)project. Creation of digital strategies, planes de medición con Google Analytics. Monitoring and planning of SEO and SEM strategies. Achievements: -15% increase in the achievement of digital-focused clients by the agency. -Planning and consulting in the creation of management software for the JMV brand (Jerónimo Martins)
- GBrand ExpertGrupo IrisFeb 2015 - Dec 2015 (11 months)Identify potential businesses focused on brand experiences, support and digital innovation. Generate business through the different products and services offered by Ideas Through Iris to achieve goals. Creación de estrategia digital para Ocico pet care. Achievements: -Creation of digital strategy for Ocico pet care. -Leads increase in companies managed by the commercial area.
Education
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- Master in Digital MarketingUNIR - La Universidad en InternetAug 2019 - Current (5 years 11 months)
- Administrador de EmpresasPontificia Universidad JaverianaJan 2008 - Jan 2013 (5 years 1 month)