DANIEL VALDERRAMA CORTES

G

CEO

GRUPO VALCOR COLOMBIA S.A.S

Jan 2024 - Current (1 year 5 months)

Retail, CX, retail, product developement consulting.

Sr. Director Crowdsourcing Business Unit

Walmart de México y Centroamérica

Jul 2022 - Feb 2024 (1 year 8 months)

Key Achievements: • Lead and directed the Platform Launch "Spark" 2023: " digital product, a platform based on technology services intermediation contracts for generating operational and logistical fleets for third-party individuals, logistic agents, and operational agents. • 15% cost efficiency compared to other internal and market solutions on pick, pack and dispatch grocery home shopping. • Management of High-Volume Operations: Effectively managed over 500,000 monthly orders, ensuring timely deliveries exceeding 95%, and overseeing fleets surpassing 3,500 units. • Optimization of Personal Shopper Operations: Through the creation of a customer journey continuous analysis. Main Responsibilities: • Product Management - "Spark": Led the man

Sr, Director eCommerce

Walmart de México y Centroamérica

Apr 2020 - Sep 2022 (2 years 6 months)

Achievements: • 35% CAGR. • NPS higher 80. • 3 replatforms. • Launch Walmart marketplace. Main Responsibilities: • Development and Execution of eCommerce Strategy: for Wal-Mart and Bodega Aurrera's eCommerce in general merchandise. Focused on key areas including sales, profitability (EBITDA), and customer satisfaction (NPS). • Led the continuous evolution of the digital platform by developing the strategy and feature map for the technological product. Aligned with customer needs, centered on usability analysis, NPS, and business objectives for generating new projects. • Digital Operations (Web and Mweb App): Oversaw aspects such as User Experience (UX), User Interface (UI), User-Centered Design (UCD), monetization, content, and innovation.

Deputy Director Digital Operations walmart.com.mx

Walmart de México y Centroamérica

Aug 2016 - Apr 2020 (3 years 9 months)

Develop the strategic, sales and profit plan for Wal-Mart eCommerce general merchandise. Ensure compliance with P & L plans by monitoring business and strategic plans. Responsible for the first (sales) and last line (EBIT) of the P & L. Ensure the evolution of the digital product (platform) to achieve the objectives of the organization. Ensure the digitalization of the customers of the physical stores through marketing strategies and the operation of the operation of the kiosks in more than 270 Walmart stores. Lead the operation of C & C (Click and Collect) in physical stores. Lead content teams (product creation), Digital operations (system configuration and platform evolution, UX (Graphic design, DSV (drop ship vendor), commercial kios

Deputy Merchandisign Director - Seasonal -

Walmart de México y Centroamérica

Feb 2016 - Aug 2016 (7 months)

L

Regional Merchant Director: Kids, Babies and pets

Linio México

Oct 2014 - Feb 2016 (1 year 5 months)

- Development and execution of strategies for different categories. - Creation, solidification, and management of local teams responsible for the category in Colombia, Mexico, Peru, Chile, Panama, and Argentina. - Management of relationships with key suppliers of the category at a regional level. Achievements: Positioned the category within Linio as the one with the best customer service, increasing its Net Promoter Score (NPS) from 50 to 80. Increased the number of customer return visits, raising the percentage of customers returning within one month from 10% to 25% and those returning within six months from 50% to 65%.

Regional Planning Manager

Linio

Jan 2013 - Nov 2014 (1 year 11 months)

- Manage the purchasing budget up to 20 million USD monthly. - Oversee the inventory flow from the supply source to the company's warehouse. - Plan purchases for upcoming seasons. - Analyze competitor prices and product mixes. Achievements: Implemented repurchase processes, budgeting, plans for phasing out obsolete inventory based on price analysis, product mix analysis, pageviews. Developed reports for effective inventory control.

G

Product Manager

Grupo Modymarca

Jul 2012 - Jan 2013 (7 months)

Develop sales, inventory, and planning reports for all brands within the group's management. Formulate the annual financial plan. Implement action plans with brands based on sales results and market conditions.

F

Planner

Falabella

Sep 2009 - Jun 2012 (2 years 10 months)

- Manage purchasing budget up to 50 billion. - Efficiently redistribute inventories in the supply chain. Achievements: Implementation of inventory monitoring system in stores and tracking of merchandise transfers in the chain.

S

Founder / Sr. Director Commercial and Product development

Secure SAS

Sep 2009 - Jul 2023 (13 years 11 months)

Achievements: • 60% Annual Growth Over the Last 5 Years. • Scale operations in Colombia, Mexico and Peru. • Launch of New Business Line - SOC (Security Operations Center). • Implemented service automations resulting in a substantial 30% reduction in consultancy costs. • Successfully executed a comprehensive plan for pricing and brand positioning to enhance market presence. • Successfully launched innovative products, including Gioto: Automated Assurance, Wasan: (OSINT) Open Source Intelligence, and Tura: (IDM) Identity Manager. • Successfully lead the M&A process where we sold the organization. Achieved 130% of original target. Main Responsibilities: • Lead 2Secure Latam (Mexican headquarters of the organization): Responsible for overseein

DANIEL VALDERRAMA CORTES

About

Detail

Contact DANIEL regarding:

Timeline

Résumé

Languages:

DANIEL's behavioral traits
DANIEL's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.