Daniel Ruiz Rivera

Renewals & Revenue Management leader with 8+ years of experience owning and negotiating complex contract renewals across SMB, Mid-Market, and Enterprise segments. Proven track record driving win/win negotiation strategies, minimizing attrition, maximizing contract value, and securing favorable terms in competitive SaaS environments. Experienced partnering with Sales, Customer Success, Product, Pricing, and Leadership to remove roadblocks, identify growth opportunities, and deliver predictable on-time closures. Strong capability managing detailed renewal pipelines, executing 90-day forecasts with accuracy, escalating risk early, and improving operational outcomes. Led global renewals teams supporting portfolios of $10M+ annually, with direct people leadership over 13 specialists aligned with Salesforce's renewal pod model. Known for operational rigor, commercial acumen, and a customer-first mindset grounded in trust, urgency, adaptability, and continuous learning.