With over 10 years of experience in customer-facing roles, I’ve managed strategic accounts. Working with clients like BBVA, Liverpool, SEARS, Hoover, ThyssenKrupp, and MVS Radio.
My expertise lies in leading the full post-sales lifecycle, improving customer retention, driving renewals, and identifying value expansion opportunities.
At BWEB, I led initiatives that:
• Increased client retention by 23% (from 60% to 83%)
• Boosted sales by 33% compared to the same period in previous years
• Improved client training attendance by over 50%
I collaborate comfortably with multicultural and cross-functional teams, bringing a consultative approach that balances data, empathy, and business strategy.
What sets me apart is my consultative approach — combining deep discovery, business empathy, and strategic guidance to co-create solutions with clients. Whether in SaaS, services, or digital ecosystems, I align success metrics with business goals to maximize lifetime value.
Outside of corporate roles, I co-founded a business community that supported 500+ SMBs and nonprofits during the pandemic and have been invited as a speaker at top universities (UNAM, IPN, Universidad Anáhuac). I’ve also contributed to national innovation events like Telmex Hub, Startup México, and Switch Festival.
My background in engineering, coaching and digital strategy allows me to deliver human-centered, scalable, and value-driven outcomes — grounded in consultative selling and long-term partnership building.
