Daniel Morales
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Head of marketing
Medellín, Antioquia, Colombia
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Digital Marketing DirectorAcrobitsFeb 2019 - Current (7 years 6 months)- Led the digital transformation of the company, successfully transitioning it into a fully digital organization that leverages various digital channels for growth, including our website, Google Ads, social media, and SEO. - Managing a marketing team of 5, overseeing their work and ensuring efficient execution of digital marketing strategies. - Spearheaded multiple website renewal projects (2019, 2023), ensuring the company's online presence remained modern, user-friendly, and aligned with the latest industry trends. - I'm responsible for managing the company's annual Google Ads budget, optimizing campaigns to drive targeted traffic and achieve marketing objectives. - Executing the company's marketing budget, utilizing various channels- fMarketing Project ManagerfreegramioJun 2018 - Feb 2019 (9 months)- Successfully managed the website's SEO, implementing effective strategies to improve organic search rankings and increase website visibility. - Produced SEO-focused blogs, enhancing the website's content for improved search engine optimization. - Managed a Google Ads account with a monthly budget of $5000, optimizing campaigns to drive targeted traffic and achieve marketing objectives. - Led the marketing project for a crypto Initial Coin Offering (ICO), managing a significant budget in the mid six-figures range. - I executed the budget through various paid advertising channels, sponsored blogs and content, public relations (PR) efforts, influencer marketing, and guerrilla marketing strategies within crypto native platforms like Twitt
- SMarketing CoordinatorSMK digitalJul 2017 - Jun 2018 (1 year)- Led a startup initiative within the marketing agency. - Developed strategies for acquiring new agency clients, resulting in increased business opportunities and revenue. - Implemented advanced Google Analytics and Tag Manager solutions, providing valuable insights and data-driven recommendations for major Colombian brands. - Automated reporting processes, streamlining data collection and analysis for enhanced client reporting and decision-making. - Coordinated the planning and execution of events and conferences. - Managed the website renewal project, collaborating with designers and developers to deliver modern and user-friendly websites for clients.
- Marketing Team LeadOweYaaJun 2016 - Jul 2017 (1 year 2 months)- Part of the starting team that grew the company from 4 to 25 employees within a year. - Achieved remarkable success in scaling the e-commerce platform, increasing daily sales from 0 to 200+ through effective Facebook advertising campaigns. - Managed a team of 4 marketing professionals, including specialists in paid ads, video/content production, and data analysis. - Utilized Shopify as the primary platform for e-commerce operations. - Personally managed Facebook ads implementing strategies that played a key role in the company's growth. - Pioneered the adoption of chatbot technology for automated sales, positioning the company as one of the early adopters in Colombia. - Successfully integrated Facebook ads with a call center, overco
Education
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- Master's degree, MarketingUniversidad EafitJun 2022 - Dec 2023 (1 year 7 months)
- Bachelor's degree, Business/Commerce, GeneralCharles Darwin UniversityJan 2011 - Dec 2016 (6 years)During my time at Charles Darwin University, I pursued a Bachelor of Commerce with a major in Business Administration. I chose this major in order to gain an integral understanding of how a business works. I consistently achieved high distinctions in most of my subjects.
Awards
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- KTIO Business Career Pathways ScholarshipK-TION